VP of Marketing (Fractional/Part-Time) for Tech Startup

We're a Series A funded fintech startup ($2M ARR, 30 employees) needing a Fractional VP of Marketing to build and execute our go-to-market strategy. You'll own marketing vision, manage $50K monthly budget, build our brand, and drive customer acquisition. Strategic leadership role for 40-50 hours/month reporting directly to CEO.

Responsibilities:

Develop and execute comprehensive marketing strategy

Own customer acquisition across all channels

Manage $50K monthly marketing budget and ROI

Build and optimize demand generation programs

Develop brand positioning and messaging framework

Lead content, SEO, paid ads, and partnerships

Hire and manage freelance marketing team

Establish marketing analytics and reporting

Collaborate with sales on lead quality and conversion

Required Skills:

8+ years marketing leadership experience (fintech/SaaS preferred)

Proven track record scaling startups from $1M to $10M+ ARR

Deep expertise across multiple marketing channels

Strategic thinking and execution excellence

Team leadership and vendor management

Strong analytical and budget management skills

Understanding of B2B SaaS sales cycles

Excellent stakeholder communication

What You'll Get:

$5,000-$8,000/month retainer

40-50 hours work per month

Executive-level strategic role

Manage meaningful marketing budget

Equity package included

Work directly with founding team

Portfolio company for future opportunities

Payment Structure:

Standard: $5,000/month (strategy + execution, 40 hours)

Advanced: $6,500/month (+ team management + analytics, 45 hours)

Premium: $8,000/month (full VP role + fundraising support, 50 hours)

Equity: 0.25-0.5% with 4-year vest

Payment on the 1st of each month

Bank transfer or wire

Tools Needed:

HubSpot or similar marketing automation (expert level)

Google Analytics & advertising platforms

SEO tools (Ahrefs, SEMrush)

CRM and sales collaboration tools

Slack for communication

Financial planning tools for budget management

How to Apply:

Executive summary of marketing leadership experience

Case study of scaling a company (with ARR growth metrics)

Your go-to-market philosophy

How you'd approach our $2M to $10M ARR goal

References from founders/CEOs you've worked with

Preferred monthly rate

Your time zone