Social Media Manager for Brand Growth & Content Strategy

We’re hiring a skilled Social Media Manager to develop, create, and manage high-performing social media strategies across multiple platforms.

This role goes far beyond posting graphics — it requires strategic planning, trend analysis, content creation guidance, community engagement, analytics tracking, and campaign optimization.

You’ll be working across industries including e-commerce, tech, education, lifestyle, and SaaS brands, ensuring each brand’s voice, content style, and engagement approach aligns with its goals.

The ideal candidate understands algorithms, is updated on platform changes, communicates creatively, and can manage content calendars with consistency. You should be comfortable collaborating with graphic designers, content writers, and marketing teams to execute cohesive content systems.

This is a monthly retainer role with long-term potential based on performance and results.

Key Responsibilities

Develop monthly content calendars tailored to each platform

Coordinate with graphic designers & writers for high-quality content

Manage daily posts on Instagram, Facebook, LinkedIn, and TikTok

Create short-form content ideas (Reels, Shorts, TikToks, hooks)

Write engaging captions aligned with brand voice and goals

Conduct hashtag research and optimize posts for maximum reach

Manage community engagement — comments, replies, DMs

Monitor analytics using built-in tools and third-party platforms

Track KPIs: impressions, engagement rate, follower growth, CTR, conversions

Plan and execute paid ad campaigns with digital marketing teams

Optimize content based on trends, insights, and performance

Collaborate on campaigns, product launches, and special promotions

Conduct competitor audits and market trend analysis

Manage influencer partnerships and outreach

Provide weekly and monthly performance reports

Required Skills

3+ years of professional social media management experience

Deep understanding of Instagram, Facebook, LinkedIn, TikTok, and YouTube

Strong copywriting and content planning ability

Knowledge of social media algorithms and growth strategies

Experience working with Canva, Figma, or Adobe tools (basic editing)

Ability to generate creative ideas for Reels & short videos

Familiarity with scheduling tools (Buffer, Hootsuite, Later)

Competency with analytics tools (Meta Insights, GA4, Social Blade)

Experience running or supporting ad campaigns (Meta Ads Manager)

Strong communication and collaboration skills

Ability to manage multiple brands simultaneously

Understanding of marketing funnels and brand positioning

Good knowledge of trending formats, sound bites, and platform updates

High attention to detail and consistency

Portfolio of previous social campaigns or social pages managed

Tools & Technologies

Social Tools: Facebook Business Suite, Meta Creator Studio

Scheduling Tools: Hootsuite, Buffer, Later, SocialPilot

Design Tools: Canva Pro, Figma, Illustrator (optional)

Analytics: GA4, Meta Insights, TikTok Analytics, LinkedIn Analytics

Marketing Tools: Google Trends, Keyword Planner, BuzzSumo

Project Management: Trello, Slack, Asana

Deliverables

20–40 social media posts per month (depending on package)

Weekly Instagram Reels or short video concepts

Monthly content calendar & posting schedule

Growth strategy outline for each platform

Engagement management (responses, comments, DMs)

Monthly analytics report with KPIs & insights

A/B testing for posts, ads, or captions

Two revision cycles per content set

Trend research and content recommendations

Budget Options

Hourly Rate: $25 – $65/hour

Monthly Retainer: $1,500 – $6,000/month (depending on volume + platforms)

Project-Based: $2,000 – $8,000 (campaigns or launches)

Timeline

Week 1: Brand discovery, strategy setup, calendar planning

Weeks 2–4: Execution of posts, engagement tracking, optimizations

Monthly: Detailed performance reporting & strategy revision

Success Metrics

20–40% increase in monthly engagement

Follower growth based on realistic benchmarks

Higher CTR and reach from improved content quality

Improved brand identity and message consistency

Growth in website traffic from social channels

Increased sales/conversions from campaigns

100% timely posting and calendar adherence

Ideal Candidate Profile

You’re a strategic thinker with creative instincts.

You don’t just follow trends — you understand why content works.

You know how to adapt brand voice, scale engagement, and deliver measurable results.

You’re comfortable with fast-paced content environments and love making brands stand out.

How to Apply

Please include:

Links to social media pages you have managed

Your best-performing posts or campaigns

A short note about your content strategy approach

Preferred engagement type (hourly, monthly retainer, or project)

Shortlisted candidates will be contacted within 48 hours.