Digital Outreach Coordinator

About the Role

We are seeking an experienced Email Marketing Specialist to join our team at Bloombridge Media, a dynamic and innovative marketing agency. As a Digital Outreach Coordinator, you will be responsible for developing and executing effective email marketing campaigns that drive engagement, conversions, and revenue growth. Your expertise in crafting compelling emails, managing lists, and analyzing results will be crucial in helping us achieve our marketing goals.

In this role, you will have the opportunity to work with a talented team of marketers, designers, and developers to create innovative email campaigns that resonate with our target audience. You will be responsible for staying up-to-date with the latest trends and best practices in email marketing, ensuring that our campaigns are always ahead of the curve. If you are a motivated and creative email marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

Responsibilities

• Develop and execute comprehensive email marketing campaigns that align with our marketing strategy
• Create engaging email content, including newsletters, promotional emails, and automated email series
• Manage and segment email lists to ensure targeted and relevant communications
• Design and implement A/B testing and experimentation to optimize email campaigns
• Analyze campaign results, including open rates, click-through rates, and conversion rates
• Monitor and report on email marketing metrics, including ROI and revenue growth
• Collaborate with the design team to create visually appealing email templates and graphics
• Work with the development team to integrate email marketing automation tools and platforms
• Stay up-to-date with the latest email marketing trends, best practices, and industry developments
• Ensure compliance with anti-spam laws and regulations, including GDPR and CAN-SPAM
• Conduct regular email list cleaning and maintenance to prevent spam and bounce rates

Requirements

• 3+ years of experience in email marketing, preferably in a marketing agency or similar environment
• Proven track record of creating and executing successful email marketing campaigns
• Strong knowledge of email marketing automation platforms, including Mailchimp, Marketo, or similar tools
• Excellent writing and editing skills, with the ability to craft compelling and engaging email content
• Strong analytical and problem-solving skills, with the ability to analyze campaign results and optimize future campaigns
• Experience with HTML and CSS, with the ability to code and customize email templates
• Strong attention to detail, with the ability to manage multiple campaigns and deadlines
• Excellent communication and collaboration skills, with the ability to work with cross-functional teams
• Familiarity with SEO principles and how they apply to email marketing

Benefits

• Competitive salary and benefits package
• Opportunity to work with a dynamic and innovative marketing agency
• Collaborative and supportive work environment
• Professional development and training opportunities
• Flexible work arrangements, including remote work options
• Access to the latest marketing tools and technologies