E-commerce Marketing Specialist Needed for Online Store Growth & Sales Optimization

We're seeking an analytical and creative E-commerce Marketing Specialist to scale our online store presence, increase sales, and optimize the entire digital sales funnel — from traffic acquisition to conversion and retention.

You'll be responsible for managing and optimizing e-commerce platforms, running paid ad campaigns, executing SEO strategies, and collaborating with design and development teams to improve UX and drive ROI.

The ideal candidate has strong hands-on experience with Shopify, WooCommerce, Google Ads, Facebook Ads, and a deep understanding of conversion rate optimization (CRO) and analytics.

Key Responsibilities:

• Develop and implement data-driven e-commerce marketing strategies

• Manage product listings, pricing, and descriptions on Shopify/WooCommerce

• Plan and execute Google Ads, Meta Ads, and Shopping Campaigns

• Optimize landing pages for higher conversions

• Execute SEO (on-page, off-page, and technical) for e-commerce products

• Conduct A/B testing on ads, landing pages, and checkout flows

• Manage email marketing campaigns for customer retention

• Integrate marketing automation workflows (abandoned carts, upsells)

• Analyze KPIs (CPC, ROAS, CAC, CLV) and prepare monthly reports

• Coordinate with content, design, and development teams

• Monitor trends and competitor activities

• Ensure compliance with ad policies (Google, Meta, TikTok)

Required Skills:

• 3+ years of hands-on experience in e-commerce marketing

• Proven track record with Shopify, WooCommerce, or Magento

• Proficiency in Google Ads, Facebook Ads Manager, and Google Merchant Center

• Strong understanding of SEO, SEM, and CRO

• Familiarity with Google Analytics 4 (GA4) and Google Tag Manager (GTM)

• Knowledge of email automation tools (Klaviyo, Mailchimp, Omnisend)

• Experience with social commerce (Instagram, TikTok, Pinterest)

• Excellent analytical and reporting skills

• Understanding of UX/UI principles for conversion design

• Familiarity with affiliate marketing programs and influencer campaigns

E-commerce Marketing Channels:

1. Paid Advertising (PPC):

• Google Search, Shopping, and Display Ads

• Facebook & Instagram Ads

• TikTok Ads and Pinterest Ads

• Retargeting and dynamic product ads

• Conversion tracking with GA4 and GTM

2. SEO Optimization:

• Keyword targeting for product categories

• Structured data and product schema markup

• Internal linking and image optimization

• Page speed and Core Web Vitals optimization

• Competitor keyword gap analysis

3. Content Marketing:

• Blog posts for product discovery

• Product videos, tutorials, and unboxing content

• Email newsletters and loyalty campaigns

• Seasonal campaign landing pages

4. Conversion Rate Optimization (CRO):

• A/B testing checkout pages

• Trust signals (reviews, badges, guarantees)

• Heatmap analysis (Hotjar, Crazy Egg)

• Funnel tracking and session replay

5. Analytics & Data Tracking:

• Google Analytics 4 event tracking

• Conversion goals and e-commerce reports

• Funnel visualization and customer journey mapping

• Attribution modeling and performance reporting

Best Practices:

• Follow mobile-first e-commerce design principles

• Maintain clear, SEO-friendly product URLs

• Use structured data for rich snippets

• Ensure site speed <2 seconds

• Optimize image sizes without quality loss

• Use abandoned cart recovery workflows

• Maintain ad budget efficiency (ROAS ≥ 3.5x)

• Follow GDPR and privacy compliance

Tools & Platforms:

E-commerce: Shopify, WooCommerce, Magento

Analytics: Google Analytics 4, Google Tag Manager, Data Studio

Advertising: Google Ads, Facebook Ads Manager, TikTok Ads, Pinterest Business

SEO: SEMrush, Ahrefs, Moz, Screaming Frog

CRO & Heatmaps: Hotjar, Crazy Egg, Optimizely

Email & Automation: Klaviyo, Mailchimp, Omnisend

Design & Content: Canva, Figma, Adobe Photoshop

Project Management: Trello, Asana, Notion

Performance Metrics & KPIs:

• Conversion Rate (target ≥ 3%)

• Return on Ad Spend (ROAS ≥ 4x)

• Cost per Acquisition (CPA) reduction

• Customer Lifetime Value (CLV) increase

• Bounce Rate < 40%

• Average Order Value (AOV) growth

• Organic traffic growth (YoY)

• Cart Abandonment Rate decrease

Deliverables:

• Complete e-commerce marketing strategy plan

• Monthly SEO and PPC performance reports

• Optimized ad creatives and product feeds

• Conversion-optimized product listings

• Email and automation workflows setup

• Retargeting and remarketing campaigns

• Analytics dashboard with KPI tracking

• A/B testing results and improvement reports

Compliance & Standards:

• Google and Meta advertising policies

• GDPR / CCPA data protection compliance

• W3C accessibility standards for e-commerce

• Accurate tax, currency, and region setup

• Ethical marketing and user privacy focus

Emerging Trends:

• AI-powered product recommendations

• Dynamic pricing and smart discounting

• Voice search optimization for e-commerce

• AR/VR try-on experiences

• Subscription-based e-commerce models

• Social commerce and shoppable videos

• Influencer-driven brand campaigns

Deliverables Recap:

✅ Full-fledged e-commerce marketing strategy

✅ SEO, PPC, and email automation setup

✅ Analytics dashboards and KPI reports

✅ Conversion-optimized product listings

✅ Monthly growth insights & competitor tracking

Budget:

💰 $35 – $85/hour or $2,500 – $9,000 per project (depending on ad spend, store size, and integrations)

Timeline:

⏳ 4 – 10 weeks (depending on campaign complexity and optimization cycles)

This role is perfect for marketers who love blending analytics with creativity — optimizing every click, impression, and product page for measurable e-commerce success. 🚀