Content Writer & Copywriter Needed for Engaging, SEO-Optimized Digital Content

We're searching for a creative and detail-oriented Content Writer & Copywriter who can produce compelling, clear, and SEO-optimized content across multiple formats — including blogs, web pages, product descriptions, and ad copy.

The ideal candidate knows how to write with both human emotion and search engine precision — someone who can boost rankings, conversions, and engagement while staying true to the brand's voice.

You'll collaborate with designers, marketers, and SEO specialists to craft content that informs, inspires, and sells.

Key Responsibilities:

• Write high-quality blog posts, articles, and landing page content

• Craft ad copy, product descriptions, and email campaigns

• Conduct keyword research and apply SEO best practices

• Edit and proofread content for grammar, tone, and clarity

• Collaborate with marketing teams for content planning

• Develop content calendars and topic outlines

• Maintain consistent brand voice and tone across materials

• Optimize content for readability, structure, and conversions

• Update and repurpose old content to improve performance

• Follow content performance metrics using analytics tools

Required Skills:

• 2+ years of professional writing and editing experience

• Strong command of English grammar and storytelling

• Knowledge of SEO content strategy and keyword placement

• Experience with Google Docs, Grammarly, and SurferSEO

• Ability to adapt tone for B2B and B2C audiences

• Familiarity with WordPress or CMS platforms

• Understanding of marketing funnels and CTAs

• Excellent time management and research skills

• Ability to handle multiple projects with tight deadlines

• Basic HTML knowledge for formatting (a plus)

Content Types:

1. Blog & Article Writing:

• Long-form blogs (1500–2500 words)

• Informational and how-to articles

• Listicles, guides, and tutorials

• Keyword-driven SEO blogs

• Guest post and backlink content

2. Website Copywriting:

• Home, About, and Service pages

• Landing page copy for campaigns

• CTA-driven messaging

• A/B tested headlines and descriptions

3. Marketing & Advertising Content:

• Google Ads and social media ad copy

• Product descriptions and reviews

• Email campaigns and newsletters

• Social captions and taglines

• Press releases and promotional content

SEO Optimization Workflow:

• Conduct keyword research (SEMrush, Ahrefs, Google Keyword Planner)

• Identify search intent and related queries

• Write optimized titles, meta descriptions, and headers (H1–H3)

• Maintain keyword density (1–2%) naturally

• Add internal/external links strategically

• Optimize readability (short paragraphs, bullets)

• Ensure fast-loading and mobile-friendly formatting

Content Writing Tools & Platforms:

• Writing Tools: Google Docs, Notion, Grammarly, Hemingway

• SEO Tools: SEMrush, SurferSEO, Clearscope, Ahrefs, Yoast

• Research Tools: AnswerThePublic, BuzzSumo, Google Trends

• CMS Platforms: WordPress, HubSpot, Ghost

• Project Management: Trello, Asana, ClickUp

Best Practices:

• Use active voice and conversational tone

• Write for humans first, search engines second

• Maintain logical content structure (Intro → Body → CTA)

• Include credible sources and data

• Match content tone to audience demographics

• Proofread with multiple passes

• Track performance using Google Analytics

• Repurpose top-performing content

Performance Metrics & KPIs:

• Increase in organic traffic and keyword rankings

• Engagement metrics (time on page, bounce rate)

• Click-through rate (CTR) on CTAs

• Lead conversions from content campaigns

• Content readability and quality scores

• Publishing consistency and output volume

Deliverables:

• 100% original, SEO-optimized articles or copy

• Meta titles and descriptions for each piece

• Keyword research sheet with topic mapping

• Content calendar (monthly or quarterly)

• Internal link strategy and backlink suggestions

• Final proofread and formatted drafts (ready for CMS)

• 1–2 rounds of revisions per article or campaign

Compliance & Standards:

• Adheres to Google Search Quality Guidelines (E-E-A-T)

• Follows brand style guide and tone

• Grammar accuracy (Grammarly score ≥ 95)

• Zero plagiarism (Copyscape / Grammarly Premium check)

• Accessibility-friendly writing (simple, inclusive language)

Emerging Trends:

• AI-assisted content creation (ChatGPT, Jasper)

• Voice search optimization

• Long-form content for thought leadership

• Featured snippets and People Also Ask optimization

• Interactive content (polls, quizzes, calculators)

• Video scriptwriting and storytelling integration

Deliverables Recap:

✅ SEO-optimized blogs and web pages

✅ Keyword research and metadata setup

✅ Copy for ads, emails, and social media

✅ Content strategy calendar

✅ Performance tracking reports

Budget:

💰 $25 – $70/hour or $1,500 – $6,000 per project (depending on volume, research depth, and content type)

Timeline:

⏳ 2 – 6 weeks (depending on length, topic approval, and revisions)