Creative Graphic Designer for Brand Identity, Social Media & Marketing Campaigns

We're looking for a Creative Graphic Designer who understands modern branding, digital design trends, and the strategic role visuals play in scaling an online business. This role isn't just about designing “pretty pictures” — it’s about crafting visuals that communicate clearly, match brand tone, and convert viewers into customers.

We work with multiple brands (e-commerce, SaaS, lifestyle, and education), so flexibility and understanding different visual languages is crucial. You should be equally comfortable designing polished website banners, elegant social media posts, high-converting ad creatives, and clean brand identity assets.

This job is ideal for someone who:

Understands digital marketing basics

Creates visually cohesive design systems

Thinks about user psychology, not just layout

Is confident in designing for both web and mobile-first audiences

You’ll collaborate with content writers, marketers, and product teams to turn ideas into clean, modern visuals that support the brand’s goals. We value designers who communicate openly, offer suggestions, and can manage multiple small tasks without losing attention to detail.

The contract starts as a 1–3 month retainer, with the potential to extend into a long-term role if we're aligned creatively and operationally. Workload varies weekly — some weeks may be heavy with social content; others might focus on branding or campaign launches. Your creativity, reliability, and ability to deliver on time will be key factors.

If you're the type of designer who understands whitespace, consistency, hierarchy, and why certain colors or compositions impact perception — we want to talk.

✅ Key Responsibilities

Design brand assets: logos, color palettes, typography guidelines

Produce social media content for Instagram, LinkedIn, Facebook, ads

Create product banners, hero images, and landing page graphics

Build campaign-specific creatives for promotions & launches

Produce print-ready designs (flyers, business cards, brochures)

Develop simple motion graphics (preferred, not mandatory)

Collaborate with content/marketing teams on creative direction

Create clean, editable design files for internal teams

Follow brand guidelines and maintain a consistent visual identity

Prepare variations for A/B testing (ad creatives, thumbnails)

Retouch product photos as needed

Maintain and update design assets library

Adapt designs for different screen sizes and ratios

Ensure all deliverables meet technical specs (dpi, bleed, safe zones)

Provide revisions based on feedback in a timely manner

✅ Required Skills

Proficiency in Adobe Photoshop & Illustrator

Experience with Canva for quick-turnaround content

Understanding of modern design trends

Strong attention to layout, spacing, and visual hierarchy

Ability to create clean, conversion-oriented ad creatives

Understanding of color psychology

Typography mastery

Photo editing & retouching

Experience designing for social media + web

Knowledge of branding principles

Ability to follow (or create) brand guidelines

Basic motion graphics (After Effects or Canva animations)

Familiarity with print production standards

Reliable communication & deadline management

Portfolio with at least 10 strong design samples

✅ Tools & Technologies

Adobe Photoshop

Adobe Illustrator

Canva

Figma (optional but preferred)

Lightroom

Google Drive / Dropbox

Trello/Slack for collaboration

✅ Deliverables

12–30 social media posts per month (depending on package)

2–6 ad creatives for campaigns

1–2 landing page banner designs

Full brand kit (if required)

Print-ready files for any offline materials

Editable source files (PSD/AI/Figma)

Weekly delivery schedule

2 rounds of revisions per task/set

✅ Budget 

Hourly: $25–70/hr (based on complexity)

Project-Based: $1,000 – $10,000 (branding or full creative package)

Monthly Retainer: $1,500 – $6,000 (depending on volume & turnaround speed)

✅ Timeline 

Branding project: 2–4 weeks

Social media content: delivered weekly

Ad creative batches: 48–72 hours

Landing page graphics: 3–5 days

✅ Success Metrics 

Consistent brand identity across all assets

Increased engagement on social media posts

Improved ad CTR through better creatives

Faster production cycles and fewer revisions

High-quality, print-ready and web-optimized files

Positive feedback from marketing and product teams