Landing Page Designer Needed for High-Converting Sales Pages

We're seeking a skilled Landing Page Designer to create visually stunning, conversion-focused landing pages that capture attention, build trust, and drive visitors to take action through strategic design and persuasive elements.Key Responsibilities:

Design high-converting landing pages from scratch

Create wireframes and mockups in Figma/Adobe XD

Implement conversion rate optimization (CRO) principles

Design compelling above-the-fold sections

Create persuasive call-to-action elements

Design trust indicators and social proof sections

Develop mobile-responsive layouts

Design A/B test variations

Create lead capture forms with optimal UX

Design thank you and confirmation pages

Implement psychological triggers in design

Follow brand guidelines and style guides

Collaborate with copywriters and marketers

Deliver design files ready for development

Required Skills:

3+ years of landing page design experience

Expert in Figma, Adobe XD, or Sketch

Understanding of conversion optimization principles

Knowledge of user psychology and behavior

Mobile-first responsive design

A/B testing experience

Typography and color theory

Layout and composition expertise

Portfolio showing high-converting landing pages

Understanding of HTML/CSS (basic)

Ability to design for different industries

Results-driven mindset

Landing Page Types:Lead Generation Pages:

Email capture pages

Whitepaper/ebook download pages

Webinar registration pages

Free trial signup pages

Newsletter subscription pages

Quote request pages

Contact form pages

Consultation booking pages

Sales Pages:

Product sales pages

Service sales pages

Course enrollment pages

Membership signup pages

Software purchase pages

Event ticket sales

Long-form sales pages

Short-form sales pages

Click-Through Pages:

E-commerce product pages

Pre-checkout pages

App install pages

Feature highlight pages

Comparison pages

Squeeze Pages:

Minimal design focus

Single call-to-action

Email opt-in focused

No navigation distractions

Thank You Pages:

Post-conversion confirmation

Next steps guidance

Upsell opportunities

Social sharing options

Coming Soon Pages:

Product launch pages

Pre-launch signup

Countdown timers

Early access pages

Landing Page Structure:Above the Fold (First Screen):

Headline:

Clear value proposition

Benefit-driven

Attention-grabbing

10-20 words ideal

Subheadline:

Supports main headline

Elaborates on benefit

20-40 words

Hero Image/Video:

Product mockup

Demo video

Lifestyle imagery

High-quality visuals

Primary CTA:

Action-oriented button

Contrasting color

Clear button text

Above the fold placement

Below the Fold:

Benefits Section:

3-6 key benefits

Icon + headline + description

Customer-focused language

Visual hierarchy

Features Section:

Product/service features

Detailed descriptions

Visual demonstrations

Feature comparison

Social Proof:

Customer testimonials

Case studies

Review ratings

Client logos

Trust badges

Media mentions

Awards and certifications

How It Works:

Step-by-step process

3-5 steps ideal

Visual timeline

Clear progression

Pricing Section:

Pricing tiers (if applicable)

Feature comparison

Recommended plan highlight

Money-back guarantee

FAQ Section:

Common objections addressed

Accordion format

5-10 questions

Reduces friction

Final CTA:

Repeat call-to-action

Different messaging angle

Urgency/scarcity elements

Risk reversal

Conversion Design Principles:Visual Hierarchy:

Size and scale

Color and contrast

Typography weight

White space usage

Directional cues

F-pattern and Z-pattern layouts

Progressive disclosure

Color Psychology:

Red: Urgency, excitement, passion

Blue: Trust, security, professionalism

Green: Growth, health, success

Orange: Enthusiasm, confidence, action

Purple: Luxury, creativity, wisdom

Yellow: Optimism, clarity, warmth

Black: Sophistication, power, elegance

CTA Button Design:

Color: High contrast with background

Size: Large enough to be clickable (44x44px minimum on mobile)

Text: Action verbs ("Get Started", "Download Now", "Claim Your Spot")

Placement: Above the fold and at natural decision points

Shape: Rounded corners (more friendly) vs sharp corners

Hover effects: Interactive feedback

Whitespace: Surrounded by ample space

Typography:

Headline: Large (32-60px), bold, attention-grabbing

Subheadline: Medium (18-24px), supporting

Body text: Readable (16-18px), easy to scan

CTA text: Bold, uppercase (optional), clear

Font pairing: Headline + body font combination

Line height: 1.5-1.75 for readability

Letter spacing: Adjust for legibility

Psychological Triggers:Urgency & Scarcity:

Countdown timers

Limited-time offers

Limited quantity available

Seasonal promotions

"Only X spots left"

"Offer ends soon"

Social Proof:

Customer testimonials with photos

Number of customers served

Review stars and ratings

User-generated content

Case study results

Celebrity endorsements

Media logos and mentions

Authority & Credibility:

Expert credentials

Industry awards

Certifications and badges

Years in business

Client logos (B2B)

Security badges (SSL, payment processors)

Professional associations

Reciprocity:

Free resources (ebooks, templates)

Free trial period

Freemium model

Value-first approach

Educational content

Trust Signals:

Money-back guarantee

Free shipping/returns

Privacy policy link

Secure payment icons

BBB accreditation

Customer support availability

Transparent pricing

Fear of Missing Out (FOMO):

Popular items indicators

"X people viewing this now"

Recent purchase notifications

Trending labels

Limited edition items

Responsive Design:Mobile-First Approach:

Mobile (320-480px):

Single column layout

Thumb-friendly CTAs

Simplified navigation

Compressed content

Click-to-call buttons

Mobile-optimized forms

Tablet (768-1024px):

Two-column options

Adjusted spacing

Touch-optimized elements

Desktop (1200px+):

Multi-column layouts

Expanded content

Hover effects

Larger imagery

Form Design:Lead Capture Forms:

Field Optimization:

Minimal fields (3-5 ideal)

Only ask for essential information

Progressive profiling (collect more data later)

Clear labels

Inline validation

Error messages

Success indicators

Form Layout:

Single column (better conversion)

Vertical alignment

Adequate spacing

Mobile-friendly input sizes

Auto-focus first field

Form Elements:

Input fields (text, email, phone)

Dropdown menus

Checkboxes and radio buttons

Privacy policy agreement

Submit button (clear action)

Multi-Step Forms:

Progress indicator

Step labels

Back/forward navigation

Save progress option

Reduced perceived effort

A/B Testing Elements:Elements to Test:

Headlines (different value propositions)

Hero images/videos

CTA button colors

CTA button text

CTA placement

Form length

Pricing display

Testimonial placement

Social proof types

Page length (short vs long)

Color schemes

Layout variations

Testing Tools:

Google Optimize

Optimizely

VWO (Visual Website Optimizer)

Unbounce

Instapage

Design Software:Wireframing & Prototyping:

Figma (collaborative, web-based)

Adobe XD

Sketch (Mac only)

Balsamiq (low-fidelity)

Miro (whiteboarding)

Whimsical

Design Tools:

Adobe Photoshop

Adobe Illustrator

Canva (quick graphics)

Affinity Designer

Landing Page Builders:

Unbounce

Instapage

Leadpages

ClickFunnels

HubSpot Landing Pages

WordPress with Elementor

Design Assets:Visual Elements:

Hero images (high-quality, relevant)

Product mockups

Icons (custom or from libraries)

Illustrations

Background patterns/textures

Dividers and separators

Arrows and directional cues

Trust badges and logos

Stock Resources:

Unsplash, Pexels (free photos)

Adobe Stock, Shutterstock (premium)

Flaticon, Noun Project (icons)

Undraw, Humaaans (illustrations)

Remove.bg (background removal)

Industry-Specific Design:SaaS/Software:

Clean, modern design

Product screenshots

Feature highlights

Free trial emphasis

Video demos

Integration logos

E-commerce:

Product focus

Multiple product angles

Size/color options

Customer reviews prominent

Add to cart emphasis

Free shipping callout

B2B Services:

Professional aesthetic

Client logos

Case studies

ROI calculators

Lead magnet offers

Consultation booking

Events/Webinars:

Speaker photos and bios

Date/time prominent

Agenda/topics

Registration form above fold

Countdown timer

Social proof (attendees)

Online Courses:

Instructor credibility

Course curriculum outline

Student testimonials

Sample lesson preview

Pricing tiers

Enrollment CTA

Healthcare:

Clean, trustworthy design

Doctor credentials

Before/after (if applicable)

Privacy assurances

Appointment booking

Insurance accepted

Performance Optimization:Page Speed:

Optimized images (WebP format)

Lazy loading

Minified CSS/JS

Above-the-fold content priority

CDN usage

Mobile performance focus

Loading Indicators:

Skeleton screens

Progress bars

Loading animations

Perceived performance

Accessibility:WCAG Compliance:

Color contrast (4.5:1 minimum)

Alt text for images

Keyboard navigation

Screen reader friendly

Focus indicators

Proper heading structure

Form labels

Accessible CTAs

Micro-interactions:

Button hover effects

Form input focus

Scroll animations

Progress indicators

Success animations

Error shake effects

Tooltip interactions

Design Trends:Current Trends:

Bold typography

Asymmetric layouts

3D elements and depth

Neumorphism/Glassmorphism

Dark mode options

Gradient backgrounds

Minimalist design

Custom illustrations

Animated elements

Video backgrounds

Conversion Metrics:Key Metrics:

Conversion rate (%)

Bounce rate

Time on page

Scroll depth

Click-through rate (CTR)

Form abandonment rate

Cost per acquisition (CPA)

Return on ad spend (ROAS)

Heatmap Analysis:

Click heatmaps

Scroll maps

Attention maps

Session recordings

Form analytics

Design Deliverables:Files to Deliver:

High-fidelity mockups (desktop, tablet, mobile)

Figma/XD/Sketch source files

Exported assets (images, icons)

Style guide (colors, fonts, spacing)

Prototype with interactions

Developer handoff notes

Responsive breakpoint designs

A/B test variations (if needed)

Handoff Specifications:

Pixel measurements

Font sizes and weights

Color codes (HEX, RGB)

Spacing and margins

Image specifications

Interaction notes

Animation specifications

Budget: $45 - $95/hour or $800 - $3,500 per landing page (depending on complexity)Timeline: 5-14 days per landing page (including revisions)