$1,200.00 Fixed
We're a B2B SaaS company providing accounting software for small businesses, currently spending $8,000 monthly on Google Ads and Microsoft Ads with moderate results. We need an experienced PPC Specialist to take over campaign management, optimize our ad spend, improve cost-per-acquisition, and scale our lead generation efforts. You'll manage search campaigns, shopping ads for our product tiers, display remarketing, and conversion tracking while providing weekly performance reports and strategic recommendations for budget allocation.
Your primary goal is improving ROI by reducing wasted spend, identifying high-converting keywords, creating compelling ad copy that resonates with small business owners, optimizing landing page alignment, and implementing conversion tracking that accurately attributes leads to campaigns. We're currently getting 40-60 leads monthly at $130-$200 CPA, and we need someone who can lower that to $80-$120 while maintaining or improving lead quality. You'll have access to our Google Analytics, CRM data, and landing pages for optimization insights.
This is an ongoing monthly retainer requiring 15-20 hours per week. We're looking for a PPC expert with proven B2B SaaS experience, Google Ads certification, demonstrated ability to lower CPA while scaling volume, and strong analytical skills. You'll have autonomy to make daily optimization decisions while collaborating with our marketing team on strategy. If your portfolio shows measurable improvements in campaign performance with data to back it up, let's talk.
Key Responsibilities
Manage Google Ads and Microsoft Ads campaigns ($8K monthly budget)
Optimize search campaigns for lower CPA and higher conversion rates
Conduct keyword research and negative keyword maintenance
Write and A/B test ad copy variations
Manage bid strategies and budget allocation across campaigns
Set up and optimize conversion tracking
Create and manage remarketing campaigns
Analyze landing page performance and recommend improvements
Monitor competitor ad strategies and adjust accordingly
Provide weekly performance reports with insights
Scale winning campaigns while maintaining efficiency
Stay updated on platform changes and new features
Required Skills
PPC Management
Google Ads Expert
Microsoft Ads (Bing)
Search Advertising
Display Advertising
Conversion Tracking
Google Analytics
Ad Copywriting
Bid Management
A/B Testing
Campaign Optimization
Data Analysis
Tools
Google Ads platform (expert level)
Microsoft Advertising (Bing Ads)
Google Analytics 4
Google Tag Manager
Google Ads Editor
Keyword research tools (SEMrush, Ahrefs)
Landing page analytics (Hotjar, optional)
Google Sheets (reporting and analysis)
Slack or Email (communication)
CRM integration (for lead tracking)
Deliverables
Managed Google Ads and Microsoft Ads campaigns
Keyword research and campaign restructuring (initial setup)
Ad copy variations with A/B testing implementation
Conversion tracking setup and verification
Remarketing campaigns for website visitors
Weekly performance reports with metrics and insights
Monthly strategy recommendations for scaling
CPA reduction from $130-$200 to $80-$120 target
Lead volume maintenance or increase
Budget optimization and reallocation suggestions
Competitor analysis and strategic adjustments
Quarterly campaign audits and refresh
- Proposal: 0
- More than 3 month
