Search Engine Marketing Specialist for Paid Ads and Performance Growth

We are looking for a highly skilled Search Engine Marketing Specialist to plan, launch and optimize paid advertising campaigns across Google Search, Display, Shopping and YouTube. The ideal candidate should understand modern PPC ecosystems, bidding strategies, keyword intent, conversion psychology and full funnel targeting.

Your role will focus on driving measurable results. You will manage keyword research, campaign structuring, ad copy development, A B testing, conversion rate improvements, budget allocation and advanced performance tracking. You must be experienced with Google Ads and have a strong understanding of Quality Score, responsive search ads, smart bidding models, remarketing strategies and audience segmentation.

This project requires a detail-oriented marketer who knows how to build high converting campaigns from scratch, analyze performance data, uncover insights and adjust strategies quickly. You will collaborate with the marketing and creative teams to align messaging, visuals and landing pages with campaign goals.

If you’re someone who thrives on data, understands buyer intent and knows how to scale profitable campaigns, this role will be an excellent match.

✅ KEY RESPONSIBILITIES

Plan, launch and optimize Google Search and Display campaigns

Perform detailed keyword research and competitor analysis

Build structured campaigns with ad groups aligned to user intent

Write compelling ad copy for high click through rates

Optimize landing pages for conversions

Conduct A B tests to refine targeting and messaging

Manage bid strategies including CPC, CPA and target ROAS

Track conversions and events using Google Tag Manager

Analyze performance reports and extract actionable insights

Implement remarketing campaigns for returning users

Build Shopping Ads feeds for ecommerce brands

Reduce wasted spend and improve Quality Score

Collaborate with creative team on ad banners and video assets

Prepare weekly performance reports

Maintain stable cost per conversion while scaling results

✅ REQUIRED SKILLS

Strong expertise in Search Engine Marketing

Google Ads certification preferred

Ability to manage Search, Display, Shopping and YouTube campaigns

Advanced keyword research skills

Knowledge of bidding strategies and automation

Strong understanding of user intent

Proficiency with Google Analytics and GTM

Ability to analyze data and optimize performance

Experience with ecommerce or lead generation

Attention to detail and accuracy

Understanding of conversion rate optimization

Knowledge of ad copywriting techniques

Familiarity with audience segmentation tools

Ability to handle budgets of various sizes

Portfolio or dashboard screenshots of past campaigns

✅ TOOLS AND TECHNOLOGIES

Google Ads

Google Analytics

Google Tag Manager

Search Console

Keyword Planner

Semrush or Ahrefs optional

Looker Studio for reporting

Heatmap tools optional

Excel or Google Sheets

✅ DETAILED TECHNICAL BREAKDOWN

Core Competency

Your campaigns should be structured using best practices for ad groups, match types, bidding strategies and conversion tracking to ensure maximum ROI.

Technical Workflow

Analyze client goals and create campaign strategy

Set up conversion tracking and event monitoring

Implement campaign structure with targeted keyword clusters

Launch ads and monitor early performance daily

Optimize based on Quality Score, CTR and CPC trends

Adjust bids, budgets and placements

Scale winning campaigns and eliminate low performers

Best Practices

Use separate campaigns for branded and non branded keywords

Refresh ad copy regularly to prevent fatigue

Maintain clean negative keyword lists

Direct high intent traffic to high converting pages

Use responsive search ads with multiple headline variations

Practical Example

Goal: Lower CPA while increasing conversions  

Action: Tighten keyword match, adjust device targeting, increase bids on top converting segments, implement remarketing list for search ads  

✅ SERVICE TYPES AND SPECIALIZATIONS

Google Search campaign setup

Display and Discovery ads

Shopping Ads for ecommerce

YouTube ads planning and launch

Remarketing and retargeting strategies

Landing page optimization guidance

Full account audit and optimization

Long term PPC management

✅ DELIVERABLES

Fully structured SEM campaigns

Ad copy for search ads

Creative direction for banners or video

Conversion tracking setup

Audience segmentation and remarketing lists

Weekly performance reports

Cost and ROI breakdown

Two revision cycles

Ongoing support if required

✅ BUDGET OPTIONS

Hourly rate: 30 to 90 dollars

Project based pricing: 800 to 12000 dollars

Monthly retainer: 1500 to 7000 dollars

✅ TIMELINE

Research and planning: 3 to 5 days

Campaign setup: 2 to 4 days

Initial optimization phase: 1 to 2 weeks

Scaling and refinement: ongoing based on results

✅ SUCCESS METRICS AND KPIs

Lower cost per click and cost per conversion

Higher click through rate

Improved Quality Score

Increased conversions and sales

Consistent return on ad spend

Reduced wasted spend

Stable performance across campaigns

✅ CALL TO ACTION

If you are a skilled Search Engine Marketing Specialist capable of driving profitable paid campaigns with data backed decision making, submit your proposal with examples of past results, your strategy overview and estimated pricing.

We respond to strong proposals within twenty four hours.