Digital Marketing Specialist for Social Media Campaigns+

We are looking for a creative and results-driven Digital Marketing Specialist to lead our social media campaigns and enhance our online presence across multiple platforms.

Key Responsibilities:

• Develop and execute comprehensive social media marketing strategies

• Create engaging content for Facebook, Instagram, LinkedIn, Twitter, and TikTok

• Manage social media calendars and scheduling

• Monitor social media metrics and analytics to optimize performance

• Engage with followers and respond to comments and messages

• Collaborate with design team for visual content creation

• Run paid social media advertising campaigns

• Stay updated with latest social media trends and best practices

Required Skills:

• 3+ years of experience in digital marketing and social media management

• Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social)

• Strong understanding of Facebook Ads Manager and other paid advertising platforms

• Excellent copywriting and communication skills

• Experience with content creation and basic graphic design

• Knowledge of SEO and content marketing principles

• Analytical mindset with ability to interpret data and metrics

• Bachelor's degree in Marketing, Communications, or related field

Deliverables:

• Monthly social media strategy and content calendars

• Daily posts and engagement across all platforms

• Weekly performance reports and analytics

• Campaign optimization recommendations