Internet Marketing Specialist Needed for Digital Growth Strategy

We're seeking a results-driven Internet Marketing Specialist to develop and execute comprehensive online marketing strategies that drive traffic, increase conversions, and maximize ROI across multiple digital channels.

Key Responsibilities:

• Develop comprehensive internet marketing strategies

• Execute multi-channel digital marketing campaigns

• Manage SEO optimization and link building

• Create and manage PPC campaigns (Google Ads, Bing Ads)

• Develop content marketing strategies

• Execute email marketing campaigns

• Manage social media marketing efforts

• Implement conversion rate optimization (CRO)

• Analyze web analytics and campaign performance

• Conduct competitor and market research

• Manage marketing budgets and ROI tracking

• A/B test marketing campaigns

• Create landing pages and sales funnels

• Generate leads and nurture prospects

• Report on KPIs and marketing metrics

Required Skills:

• 4+ years of internet marketing experience

• Expert in SEO and search engine marketing

• Google Ads and PPC campaign management

• Content marketing and copywriting

• Email marketing platforms (Mailchimp, HubSpot, ActiveCampaign)

• Social media marketing across platforms

• Google Analytics and data analysis

• Conversion rate optimization

• Marketing automation

• A/B testing and experimentation

• Landing page optimization

• ROI tracking and reporting

Internet Marketing Channels:

1. Search Engine Optimization (SEO):

On-Page SEO: Keyword research, title tags, meta descriptions, header optimization, content optimization, internal linking, image optimization, URL structure, schema markup, mobile optimization, page speed optimization

Off-Page SEO: Link building strategies, guest posting, digital PR, social media signals, local citations, directory submissions, influencer partnerships, broken link building

Technical SEO: Site architecture optimization, XML sitemap, robots.txt, canonical tags, 301 redirects, HTTPS implementation, Core Web Vitals, structured data markup, international SEO (hreflang)

Local SEO: Google Business Profile optimization, local citations, NAP consistency, local content creation, review management, local link building, geographic targeting

2. Pay-Per-Click Advertising (PPC):

Google Ads: Search campaigns, display campaigns, shopping campaigns, video campaigns (YouTube), Performance Max campaigns, keyword research and bidding, ad copywriting and testing, landing page optimization, conversion tracking, remarketing campaigns

Microsoft Advertising (Bing Ads): Search network campaigns, audience targeting, LinkedIn profile targeting, import from Google Ads

Social Media Advertising: Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, Pinterest Ads, TikTok Ads, Reddit Ads

Display Advertising: Banner ads, native advertising, programmatic advertising, retargeting campaigns, contextual targeting

3. Content Marketing:

Content strategy development, blog content planning and creation, long-form articles and guides, infographics and visual content, video content marketing, podcasting, webinars and online events, e-books and whitepapers, case studies and success stories, user-generated content, content distribution and promotion, content calendar management

4. Email Marketing:

Email Campaign Types: Welcome email series, newsletter campaigns, promotional emails, abandoned cart emails, re-engagement campaigns, post-purchase follow-up, lead nurturing sequences, event invitations, product announcements

Email Best Practices: List segmentation, personalization and dynamic content, A/B testing (subject lines, content, CTAs), mobile optimization, email design and templates, deliverability optimization, compliance (CAN-SPAM, GDPR), list hygiene and maintenance

Email Platforms: Mailchimp, Constant Contact, HubSpot Email Marketing, ActiveCampaign, ConvertKit, SendGrid, Klaviyo (for e-commerce)

5. Social Media Marketing:

Platform Management: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, Snapchat

Social Media Activities: Content planning and scheduling, community management, engagement and response, social listening, influencer partnerships, user-generated content campaigns, social media contests, live streaming, Stories and Reels, hashtag strategy

Social Media Tools: Hootsuite, Buffer, Sprout Social, Later, Canva (design), Loomly, SocialBee

6. Conversion Rate Optimization (CRO):

Landing page optimization, A/B testing and multivariate testing, user experience (UX) improvements, call-to-action (CTA) optimization, form optimization, checkout process optimization, page speed improvements, trust signals and social proof, heatmap analysis (Hotjar, Crazy Egg), session recording analysis, funnel optimization

7. Marketing Automation:

Workflow creation, lead scoring, behavioral triggers, drip campaigns, automated follow-ups, segmentation and targeting, CRM integration

Marketing automation platforms: HubSpot, Marketo, Pardot, ActiveCampaign, Drip, Autopilot

8. Affiliate Marketing:

Affiliate program setup, affiliate recruitment, commission structure, tracking and attribution, affiliate communication, performance monitoring, promotional material creation, affiliate networks (ShareASale, CJ, Impact)

9. Influencer Marketing:

Influencer identification, outreach and negotiation, campaign brief creation, content approval, performance tracking, ROI measurement, relationship management, platform-specific strategies

Analytics & Tracking:

Web Analytics:

Google Analytics 4: Traffic source analysis, user behavior tracking, conversion tracking, goal setup and measurement, e-commerce tracking, custom reports and dashboards, audience segmentation, attribution modeling

Additional Analytics Tools: Google Search Console, Google Tag Manager, Adobe Analytics, Mixpanel, Kissmetrics, Heap Analytics

Marketing Metrics & KPIs:

Website traffic (sessions, users, pageviews), traffic sources (organic, paid, direct, referral, social), conversion rate, cost per acquisition (CPA), return on ad spend (ROAS), customer lifetime value (CLV), bounce rate, average session duration, pages per session, lead generation metrics, email open rates and click-through rates, social media engagement rates, SEO rankings and visibility

Marketing Tools & Platforms:

SEO Tools: Ahrefs, SEMrush, Moz Pro, Screaming Frog, Google Search Console, Google Keyword Planner, Ubersuggest, Majestic, Surfer SEO

PPC Tools: Google Ads Editor, Microsoft Advertising Editor, WordStream, Optmyzr, SEMrush PPC tools, SpyFu (competitor analysis)

Content Tools: Grammarly, Hemingway Editor, BuzzSumo, Answer the Public, Clearscope, MarketMuse, Canva, Adobe Creative Suite

CRO Tools: Optimizely, VWO (Visual Website Optimizer), Unbounce, Instapage, Hotjar, Crazy Egg, Lucky Orange, Google Optimize

Marketing Strategy Development:

Market Research: Target audience identification, buyer persona development, customer journey mapping, competitor analysis, market trends analysis, SWOT analysis, keyword research, content gap analysis

Campaign Planning: Goal setting (SMART goals), budget allocation, channel selection, content planning, timeline development, resource allocation, risk assessment, success metrics definition

Funnel Optimization: Awareness stage tactics, consideration stage content, decision stage strategies, retention and loyalty programs, upsell and cross-sell campaigns, referral programs, win-back campaigns

Growth Hacking Strategies:

Viral marketing tactics, referral programs, product-led growth, community building, partnership marketing, contest and giveaways, guerrilla marketing, growth experiments

E-commerce Marketing:

Product feed optimization, shopping campaign management, dynamic remarketing, abandoned cart recovery, product recommendation emails, seasonal campaigns, flash sales and promotions, marketplace advertising (Amazon, eBay), customer review management

B2B Marketing:

Account-based marketing (ABM), LinkedIn marketing, thought leadership content, webinars and virtual events, white papers and case studies, trade show marketing, sales enablement content, lead nurturing

B2C Marketing:

Social commerce, user-generated content, loyalty programs, SMS marketing, push notifications, seasonal campaigns, flash sales, gamification

Reporting & Analysis:

Monthly performance reports, campaign analysis, ROI calculations, competitive benchmarking, traffic source analysis, conversion funnel analysis, customer acquisition cost (CAC), marketing attribution, executive dashboards, recommendations and insights

Compliance & Best Practices:

GDPR compliance, CAN-SPAM Act, cookie consent, privacy policies, data protection, ethical marketing practices, accessibility standards (WCAG)

Emerging Trends:

AI and machine learning in marketing, voice search optimization, video marketing growth, live streaming, augmented reality (AR) marketing, chatbots and conversational marketing, personalization at scale, privacy-first marketing, zero-party data collection

Deliverables:

• Comprehensive marketing strategy document

• Campaign implementation across channels

• SEO optimization and ongoing improvements

• PPC campaign setup and management

• Content marketing calendar and execution

• Email campaign creation and automation

• Social media content and management

• Landing pages and sales funnels

• Conversion rate optimization recommendations

• Analytics setup and tracking

• Monthly performance reports with insights

• Competitor analysis reports

• Budget recommendations and ROI tracking

• A/B test results and optimizations

• Marketing automation workflows

• Growth strategy recommendations

Budget: $50 - $100/hour or $3,000 - $10,000/month (retainer basis)

Timeline: 3-12 months (ongoing for best results)