Email Marketing Specialist for Online Course Creator

Experience Level: Entry to Mid-Level

Project Duration: Ongoing (starting with 3-month trial)

Budget: $300 - $600/month

Project Overview:

I'm a solo entrepreneur selling online courses about personal finance, and I need an Email Marketing Specialist to help manage my email list and create engaging newsletters. You'll write 2-3 emails per week, manage subscribers, and help nurture leads into customers. Perfect for someone who loves writing and wants to learn email marketing.

Responsibilities:

Write and schedule 2-3 emails per week (newsletters, promotions, tips)

Manage email list in Mailchimp or ConvertKit

Segment subscribers based on interests and behavior

Create simple email sequences for new subscribers

Monitor open rates, click rates, and unsubscribes

A/B test subject lines occasionally

Clean up email list monthly (remove inactive subscribers)

Respond to subscriber replies (5-10 per week)

Provide monthly performance report with insights

Required Skills:

Strong writing skills (conversational, engaging tone)

Basic understanding of email marketing principles

Familiarity with email marketing platforms (Mailchimp, ConvertKit, etc.)

Ability to write compelling subject lines

Understanding of email deliverability basics

Good organizational skills

Comfortable with data and analytics

Nice to Have:

Previous email marketing experience

Knowledge of personal finance topics

Experience with email automation and funnels

Understanding of copywriting principles

Familiarity with landing page builders

Basic graphic design skills (Canva)

Typical Weekly Tasks:

Write 2-3 emails (30-45 minutes each)

Schedule emails in platform (15 minutes)

Check performance metrics (15 minutes)

Respond to subscriber emails (30 minutes)

List maintenance and cleanup (30 minutes weekly)

Estimated time: 6-10 hours per week

Email Types You'll Write:

Weekly newsletter with tips and insights

Course launch promotions and sales emails

Free resource announcements

Student success stories

Personal updates and behind-the-scenes

Re-engagement campaigns

Simple welcome sequences

Email Examples:

"3 Money Mistakes You're Probably Making"

"New Free Guide: Budget Template Download"

"Course Doors Open Tomorrow (Early Bird Pricing)"

"How Sarah Paid Off $20K in Debt"

"Why I Almost Gave Up on This Business"

What I Provide:

Email topics and content ideas

Access to course materials for reference

Brand voice guidelines and examples

Stock photos and graphics

Student testimonials and case studies

Email templates to start with

Feedback and guidance

What I Offer:

Steady monthly income ($300-$600)

Flexible schedule (no fixed hours)

Creative freedom with writing

Learn email marketing hands-on

See direct impact of your work

Supportive, collaborative relationship

Long-term growth potential

Commission bonus for course sales from your emails

Working Schedule:

Write emails on your own schedule

Send drafts 24 hours before scheduled send

Check metrics weekly

Monthly 30-minute strategy call

No weekends required (unless you prefer)

Payment Structure:

Basic Plan: $300/month (2 emails/week)

Standard Plan: $450/month (3 emails/week + sequences)

Premium Plan: $600/month (3 emails/week + sequences + A/B testing)

Bonus: 2% commission on course sales from your campaigns

Payment on the 1st of each month

Payment via PayPal, Venmo, or bank transfer

Email Specifications:

Length: 200-500 words per email

Format: Plain text or simple HTML

Subject line: 40-60 characters

Preview text: 80-100 characters

Include clear call-to-action

Mobile-friendly formatting

Tools You'll Use:

Mailchimp or ConvertKit (I provide access)

Google Docs for drafting emails

Canva for occasional images (optional)

Google Analytics (basic tracking)

Google Sheets for reporting

Email List Details:

Current subscribers: ~2,500

Open rate average: 25-30%

Click rate average: 3-5%

Engaged audience interested in personal finance

Mix of free subscribers and past customers

Success Metrics:

Maintain or improve open rates (25%+)

Improve click-through rates (4%+)

Keep unsubscribe rate low (under 0.5%)

Generate course sales from email campaigns

Grow engagement with subscribers

Positive subscriber feedback

Training Provided:

Overview of my business and courses

Walkthrough of email platform

Examples of past high-performing emails

Brand voice and style guide

List segmentation strategy

Ongoing feedback on your emails

Realistic Expectations:

Not every email will be a home run

Some campaigns will perform better than others

You'll learn and improve over time

I'm patient and provide constructive feedback

Focus on consistency and connection, not perfection

We're building relationships, not just selling

Content Guidelines:

Write like you're talking to a friend

Keep it conversational and authentic

Use short paragraphs (2-3 sentences)

Include personal stories when relevant

Always provide value (tips, insights, resources)

Balance promotional and educational content

Be encouraging and positive

Growth Opportunities:

Start with basic newsletter emails

Eventually design full email funnels

Help with launch strategy and campaigns

Create lead magnets and opt-in pages

Manage other marketing channels

Potential for full-time position

Ideal Candidate:

Enjoys writing and storytelling

Interested in personal finance (or willing to learn)

Organized and meets deadlines

Data-driven but also creative

Good at taking feedback

Wants to grow email marketing skills

How to Apply:

Please share:

1-2 writing samples (emails, blog posts, or articles)

Brief summary of your writing/marketing experience

Why you're interested in email marketing

Your favorite email newsletter you subscribe to (and why)

Preferred monthly rate

Your availability and time zone

One subject line idea for a personal finance email

We're looking for a writer who can connect with people and help them improve their financial lives. Let's grow this email list together!