SEO Specialist for E-commerce & Web Optimization

We’re looking for an experienced SEO Specialist to take ownership of our search visibility, optimize our content for higher ranking, and ensure sustained organic growth across our websites.

The role involves a mix of technical SEO, on-page optimization, link-building, and analytics-driven content strategy. You’ll work closely with our marketing, content, and web development teams to build an SEO ecosystem that drives traffic, leads, and revenue.

This project focuses on optimizing a multi-page e-commerce and service platform, improving performance through better indexing, metadata, schema markup, and keyword-targeted content.

If you live and breathe algorithms, have a keen eye for trends, and know how to turn data into decisions — this role is built for you.

Key Responsibilities

Conduct complete SEO audits for technical, on-page, and off-page improvements.

Develop and implement strategic keyword targeting plans.

Optimize meta titles, descriptions, headings, and alt attributes.

Build and maintain quality backlinks through ethical outreach.

Improve Core Web Vitals and site loading speed.

Ensure proper internal linking and site structure optimization.

Set up and monitor Google Analytics 4 (GA4) and Search Console.

Optimize content for high-intent keywords and semantic relevance.

Implement schema markup for rich results (JSON-LD, breadcrumbs, etc.).

Track performance metrics and adjust strategies accordingly.

Collaborate with content writers for SEO-friendly articles and blogs.

Manage sitemaps, robots.txt, and canonical URLs.

Run competitor analysis and benchmark rankings.

Conduct monthly SEO reporting with insights and recommendations.

Ensure mobile SEO optimization and responsive indexing compliance.

Required Skills

3+ years of proven SEO experience (preferably for e-commerce or SaaS).

In-depth knowledge of Google algorithms and ranking factors.

Hands-on experience with Google Search Console, GA4, Ahrefs, SEMRush, and Screaming Frog.

Strong understanding of on-page, off-page, and technical SEO.

Knowledge of schema markup (JSON-LD) and structured data.

Familiarity with HTML, CSS, and JavaScript rendering in SEO context.

Experience improving Core Web Vitals and LCP/FID/CLS metrics.

Competency in content optimization and keyword intent mapping.

Understanding of local SEO and Google Business optimization.

Link-building outreach using ethical white-hat methods.

Experience with Yoast / Rank Math (WordPress SEO).

Competency in site migrations and redirect mapping.

Excellent analytical and reporting skills.

Strong communication and strategic thinking skills.

Tools & Technologies

Google Search Console / Analytics 4 (GA4)

Ahrefs / SEMRush / Ubersuggest

Screaming Frog / Sitebulb

Google Tag Manager

Yoast / Rank Math (WordPress)

SurferSEO / Clearscope (optional)

Google PageSpeed Insights / Lighthouse

Canva / Google Data Studio for report visuals

Deliverables

Full SEO audit report with action plan.

Keyword research document and targeting strategy.

Optimized meta titles, descriptions, and URLs for all pages.

10–15 optimized blog posts or landing pages per month.

Backlink acquisition from 50+ DA domains.

Structured data and schema implementation.

Monthly SEO performance report with KPI breakdown.

Two rounds of review and refinement based on results.

Budget Options

Hourly Rate: $30 – $60/hour

Monthly Retainer: $2,000 – $5,000/month (based on scope and deliverables)

Project-Based (3-month strategy): $6,000 – $10,000

Timeline

Month 1: Audit, keyword plan, and technical optimization.

Month 2: Content strategy execution and backlink building.

Month 3: Analytics tracking, reporting, and adjustments.

Ongoing: Continuous optimization and performance monitoring.

Success Metrics

30–50% increase in organic traffic within 3 months.

Top 10 rankings for 20+ targeted keywords.

25%+ improvement in conversion rate from organic search.

Core Web Vitals scores above Google’s recommended thresholds.

Improved CTR from SERP (target: +15%).

Monthly reports showing consistent upward growth trends.

Ideal Candidate Profile

You’re not just chasing rankings — you understand search intent, conversion funnels, and long-term strategy. You approach SEO like a scientist and storyteller combined, backed by data, creativity, and clarity.

You enjoy collaborating with writers, marketers, and developers to build a digital footprint that actually drives business results.

How to Apply

Please include:

2–3 case studies or websites you’ve optimized.

Brief explanation of your keyword research and backlinking process.

Tools you use and preferred reporting format.

Expected monthly retainer or hourly rate.

Shortlisted candidates will be contacted within 48 hours for an initial strategy discussion.