$10,000.00 Fixed
We're seeking a creative and strategic Social Media Manager to develop and execute comprehensive social media strategies that build brand awareness, engage audiences, and drive business results across multiple platforms.
Key Responsibilities:
Develop and implement social media strategies
Create and curate engaging content for multiple platforms
Design graphics and edit videos for social posts
Write compelling captions and copy
Schedule and publish content consistently
Engage with followers and respond to comments/messages
Monitor brand mentions and conversations
Grow follower base organically and through paid ads
Run social media advertising campaigns
Analyze performance metrics and optimize strategies
Track competitor activities and industry trends
Collaborate with marketing team and content creators
Manage social media calendar and workflows
Create monthly reports with insights and recommendations
Stay current with platform algorithm changes
Required Skills:
3+ years of social media management experience
Expert knowledge of major social platforms (Instagram, Facebook, LinkedIn, TikTok, Twitter/X)
Content creation skills (graphics, video editing)
Strong copywriting abilities
Social media analytics and reporting
Community management experience
Paid social advertising (Facebook Ads, Instagram Ads)
Understanding of hashtag strategies
Trend awareness and agility
Brand voice development
Time management and organization
Customer service mindset
Social Media Platforms:
Instagram:
Content Types:
Feed posts (1080×1080 or 1080×1350)
Stories (1080×1920, 24-hour)
Reels (1080×1920, up to 90 seconds)
IGTV (long-form video)
Live videos
Carousel posts (up to 10 slides)
Instagram Strategy:
Grid aesthetic and cohesion
Story highlights
Bio optimization
Link in bio tools
Hashtag strategy (30 max)
Engagement pods and groups
Instagram Shopping
Influencer collaborations
Facebook:
Content Types:
Text posts
Image posts (1200×630)
Video posts
Stories (1080×1920)
Live videos
Events
Polls and questions
Carousel posts
Facebook Strategy:
Facebook Business Page optimization
Facebook Groups community building
Messenger automation
Facebook Marketplace
Facebook Events
Watch parties
Employee advocacy
LinkedIn:
Content Types:
Text posts (1300 characters max for full display)
Image posts (1200×627)
Document posts (PDFs, carousels)
Video posts (native upload)
Articles (long-form)
Polls
LinkedIn Strategy:
Company page optimization
Employee advocacy program
Thought leadership content
B2B networking
LinkedIn Stories
LinkedIn Live
Newsletter feature
Professional branding
TikTok:
Content Types:
Short-form videos (15-60 seconds, up to 10 minutes)
Duets and stitches
Live streams
TikTok Stories
TikTok Strategy:
Trending audio usage
Hashtag challenges
Behind-the-scenes content
Educational content
Entertainment value
Authenticity over polish
TikTok Creator Fund
TikTok Ads
Twitter/X:
Content Types:
Text tweets (280 characters)
Image tweets (1200×675)
Video tweets
Twitter Threads
Polls
Twitter Spaces (audio)
Twitter Strategy:
Real-time engagement
Trending topics participation
Twitter chats
Customer service
Newsjacking
Hashtag campaigns
Twitter Lists
Quote tweets and retweets
YouTube:
Content Types:
Long-form videos
Shorts (vertical, <60 seconds)
Live streams
Community posts
YouTube Strategy:
Video SEO (titles, descriptions, tags)
Thumbnails optimization
Playlists creation
End screens and cards
Channel trailer
Consistent upload schedule
Subscriber engagement
YouTube Analytics
Pinterest:
Content Types:
Standard pins (1000×1500)
Video pins
Idea pins (multi-page)
Story pins
Pinterest Strategy:
SEO-optimized descriptions
Board organization
Rich pins
Pinterest Analytics
Seasonal content
Shopping integration
Content Strategy:
Content Planning:
Content Pillars (3-5 themes):
Educational content
Entertaining content
Inspirational content
Promotional content
User-generated content
Content Calendar:
Monthly planning
Weekly scheduling
Daily posting frequency
Peak time posting
Holiday and seasonal content
Campaign planning
Content themes
Content Mix (Rule of Thirds):
1/3 Promotional content (your products/services)
1/3 Shared content (industry news, curated content)
1/3 Personal/Brand stories (behind-the-scenes, culture)
80/20 Rule:
80% value-driven, educational, entertaining content
20% promotional content
Content Creation:
Visual Content:
Graphics Design:
Canva for quick graphics
Adobe Photoshop for advanced editing
Brand templates for consistency
Infographics
Quote graphics
Announcement graphics
Event graphics
Video Creation:
Short-form videos (Reels, TikTok, Shorts)
Product demos
Behind-the-scenes footage
Tutorials and how-tos
Testimonial videos
Live videos
Video editing apps (CapCut, InShot, Adobe Premiere Rush)
Photography:
Product photography
Lifestyle shots
Flat lays
User-generated content
Stock photos (Unsplash, Pexels)
Copywriting:
Caption Writing:
Hook (first line attention-grabber)
Value/story (middle section)
Call-to-action (end)
Emojis for visual breaks
Line breaks for readability
Questions to encourage engagement
Hashtags (platform-specific)
Platform-Specific Copy:
Instagram: Longer captions, storytelling
Twitter: Concise, witty, trending
LinkedIn: Professional, thought leadership
TikTok: Minimal text, video-focused
Facebook: Conversational, community-focused
Hashtag Strategy:
Hashtag Research:
Branded hashtags
Industry hashtags
Trending hashtags
Location-based hashtags
Niche community hashtags
Hashtag size (mix of large, medium, small)
Hashtag Best Practices:
Instagram: 20-30 hashtags
Twitter: 1-2 hashtags
LinkedIn: 3-5 hashtags
TikTok: 3-5 relevant hashtags
Facebook: Minimal hashtag use
Community Management:
Engagement Activities:
Respond to comments (within 1-2 hours)
Reply to direct messages
Like and comment on follower posts
Engage with industry leaders
Answer questions
Address complaints professionally
Foster community conversations
User-generated content encouragement
Crisis Management:
Monitor brand mentions
Respond to negative feedback promptly
Escalation protocols
Public vs. private responses
Apologize when appropriate
Provide solutions
Learn from feedback
Community Building:
Create Facebook Groups or LinkedIn Groups
Host Q&A sessions
Run contests and giveaways
Feature user content
Create exclusive content for followers
Host virtual events or Twitter chats
Build brand ambassadors
Social Media Advertising:
Facebook & Instagram Ads:
Campaign Objectives:
Awareness (brand awareness, reach)
Consideration (traffic, engagement, app installs, video views, lead generation)
Conversion (conversions, catalog sales, store traffic)
Ad Formats:
Single image ads
Video ads
Carousel ads (up to 10 cards)
Collection ads
Story ads
Messenger ads
Instant Experience (full-screen mobile)
Targeting:
Demographics (age, gender, location)
Interests and behaviors
Custom Audiences (email lists, website visitors)
Lookalike Audiences
Detailed targeting
Ad Management:
Campaign setup and structure
Budget allocation
Bidding strategies
A/B testing
Ad creative optimization
Performance monitoring
Retargeting campaigns
LinkedIn Ads:
Sponsored Content
Sponsored InMail
Text Ads
Dynamic Ads
B2B targeting (job title, company, industry)
TikTok Ads:
In-Feed Ads
TopView Ads
Brand Takeover
Branded Hashtag Challenge
Branded Effects
Twitter Ads:
Promoted Tweets
Promoted Accounts
Promoted Trends
Analytics & Reporting:
Key Metrics:
Reach & Impressions:
Follower count growth
Post reach
Impressions
Organic vs. paid reach
Engagement:
Likes
Comments
Shares/Retweets
Saves (Instagram)
Engagement rate (%)
Click-through rate (CTR)
Conversions:
Website clicks
Link clicks
Sign-ups
Purchases
Lead generation
Conversion rate
Video Metrics:
Views
Watch time
Completion rate
Average view duration
Audience Insights:
Demographics (age, gender, location)
Active times
Top content
Audience growth rate
Follower quality
Analytics Tools:
Native platform analytics (Instagram Insights, Facebook Analytics, etc.)
Google Analytics (website traffic from social)
Hootsuite Analytics
Sprout Social
Buffer Analyze
Later Analytics
Socialbakers
Monthly Reporting:
Executive summary
Platform-by-platform breakdown
Top-performing content
Engagement metrics
Follower growth
Paid ad performance
Competitor benchmarking
Recommendations for next month
Visual charts and graphs
Social Media Tools:
Scheduling & Management:
Hootsuite:
Multi-platform scheduling
Team collaboration
Analytics
Social listening
Buffer:
Content scheduling
Analytics
Story scheduling
Instagram first comment
Later:
Visual content calendar
Instagram-focused
Best time to post
Linkin.bio tool
Sprout Social:
Publishing and scheduling
Social listening
Analytics
CRM features
Meta Business Suite:
Facebook and Instagram management
Scheduling
Inbox
Ads Manager
Content Creation Tools:
Canva (graphic design)
Adobe Creative Suite (advanced design)
CapCut (video editing)
InShot (mobile video editing)
Lumen5 (video creation from articles)
Animoto (video slideshow)
Remove.bg (background removal)
Hashtag Research:
Hashtagify
RiteTag
All Hashtag
Display Purposes
Platform search bars
Link Management:
Linktree
Taplink
Bio.fm
Shorby
Bitly (link shortening and tracking)
Social Listening:
Mention
Brand24
Talkwalker
Brandwatch
Google Alerts
Social Media Strategy:
Goal Setting:
SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)
Brand awareness goals
Engagement goals
Lead generation goals
Sales goals
Customer service goals
Audience Research:
Target audience definition
Demographics
Psychographics
Pain points and needs
Platform preferences
Content preferences
Competitor audience analysis
Competitive Analysis:
Identify top competitors
Analyze their content strategy
Engagement benchmarking
Content gap analysis
Best practices identification
Differentiation opportunities
Brand Voice & Guidelines:
Tone attributes (professional, friendly, humorous, authoritative)
Language style
Emoji usage
Hashtag usage
Visual style (colors, fonts, imagery)
Response templates
Do's and don'ts
Content Themes & Campaigns:
Product launches
Seasonal campaigns
Awareness months
User-generated content campaigns
Influencer collaborations
Hashtag campaigns
Contest and giveaways
Behind-the-scenes series
Influencer Marketing:
Influencer Collaboration:
Influencer identification
Outreach and negotiation
Campaign brief creation
Content approval process
Performance tracking
Relationship management
Micro vs. macro influencers
Affiliate partnerships
User-Generated Content (UGC):
Encourage customer posts
Branded hashtag campaigns
Feature customer content
Reviews and testimonials
Photo contests
Reposting with permission
UGC rights and permissions
Trends & Best Practices:
Stay Current:
Follow industry news
Monitor platform updates
Test new features early
Adapt to algorithm changes
Watch trending topics
Learn from competitors
Experiment with formats
Attend webinars and conferences
Platform Updates:
Instagram algorithm changes
Facebook reach decline solutions
TikTok trending formats
LinkedIn feature releases
Twitter/X policy changes
Emerging Trends:
Short-form video dominance
Social commerce integration
Authenticity over perfection
Vertical video formats
Live streaming
AR filters and effects
Social audio (Spaces, Rooms)
Employee advocacy
Sustainability messaging
Crisis & Reputation Management:
Monitor brand mentions 24/7
Rapid response protocols
Escalation procedures
Transparent communication
Apology when necessary
Learn and improve
Document incidents
Prevent future issues
Deliverables:
Comprehensive social media strategy
Content calendar (monthly)
20-30 posts per platform per month
Graphic designs and video edits
Caption copy and hashtags
Community management (daily engagement)
Monthly analytics reports
Paid ad campaign management (if applicable)
Influencer outreach and management
Trend analysis and recommendations
Competitor monitoring
Brand guidelines updates
Budget: $35 - $75/hour or $1,500 - $5,000/month (retainer basis, depending on platforms and content volume)
Timeline: Ongoing (minimum 3-month commitment recommended)
- Proposal: 0
- More than 3 month
