SEO Specialist Needed for Website Optimization and Organic Growth

We're looking for a results-driven SEO Specialist to boost our website's organic visibility, increase rankings, and drive targeted traffic.

You'll plan, implement, and manage SEO strategies across multiple websites. The ideal candidate understands how search engines work, knows how to conduct data-driven keyword research, and can deliver measurable results in terms of organic growth and conversions.

Your role will involve hands-on optimization, SEO audits, backlink building, and collaboration with content and development teams to ensure technical excellence.

Key Responsibilities:

• Develop and execute comprehensive SEO strategies (on-page, off-page, and technical)

• Conduct keyword research using advanced SEO tools (SEMrush, Ahrefs, Moz)

• Optimize meta titles, descriptions, headers, and image alt tags

• Implement schema markup and structured data

• Improve website structure, internal linking, and navigation

• Conduct SEO audits and identify crawl issues

• Manage link-building campaigns and outreach strategies

• Track and analyze site performance using Google Analytics & Search Console

• Optimize website for Core Web Vitals (LCP, CLS, FID)

• Collaborate with content teams for keyword-targeted articles

• Manage local SEO and Google Business Profile optimization

• Stay updated on algorithm changes (Google Core Updates)

• Generate monthly SEO performance reports with insights

Required Skills:

• 3+ years of professional SEO experience

• Strong knowledge of on-page, off-page, and technical SEO

• Expertise in Google Analytics 4, Search Console, Tag Manager

• Advanced proficiency in SEMrush, Ahrefs, Moz, Ubersuggest, Screaming Frog

• Familiar with HTML5, CSS, and JavaScript SEO implications

• Knowledge of Core Web Vitals and page performance optimization

• Experience with WordPress, Shopify, or custom CMS SEO

• Understanding of content optimization & keyword intent

• Knowledge of local SEO and citation management

• Familiar with mobile SEO and AMP

• Excellent analytical, problem-solving, and reporting skills

SEO Categories Breakdown:

1. On-Page SEO:

• Title tag & meta description optimization

• Header tag hierarchy (H1–H6)

• Internal linking structure

• Image optimization (alt text, compression, lazy loading)

• URL structure optimization

• Content freshness & readability

• Canonical tag implementation

• Schema markup (Organization, Breadcrumbs, FAQ)

2. Off-Page SEO:

• Quality backlink acquisition

• Guest posting and outreach

• Digital PR campaigns

• Social bookmarking

• Directory submissions

• Influencer and partner collaboration

• Disavow toxic backlinks

3. Technical SEO:

• XML sitemap creation & submission

• Robots.txt optimization

• Website crawlability & indexing

• Page speed optimization (Lighthouse, GTmetrix)

• HTTPS and SSL configuration

• Fixing duplicate content

• Core Web Vitals monitoring

• Redirects (301, 302) and canonicalization

• Structured data validation

• Mobile-first indexing readiness

4. Local SEO:

• Google Business Profile optimization

• Local keyword targeting

• NAP (Name, Address, Phone) consistency

• Local backlinks and citations

• Review management

• Location-based content

Tools & Platforms:

• Keyword Research: SEMrush, Ahrefs, Moz, Google Keyword Planner

• Analytics & Reporting: Google Analytics 4, Google Search Console, Data Studio

• Technical SEO: Screaming Frog, Sitebulb, GTmetrix, PageSpeed Insights

• Link Building: BuzzStream, Hunter.io, Pitchbox

• Content Optimization: SurferSEO, Clearscope, Grammarly

• Local SEO: BrightLocal, Whitespark, Moz Local

• Competitor Analysis: SpyFu, Ubersuggest, SimilarWeb

Best Practices & Standards:

• Follow Google Webmaster Guidelines

• Optimize for E-E-A-T (Experience, Expertise, Authority, Trust)

• Maintain white-hat SEO practices only

• Focus on mobile-first indexing

• Optimize for voice search

• Use structured data for enhanced search results

• Ensure WCAG accessibility compliance

• Implement HTTPS and secure content delivery

• Update sitemap after each major deployment

Performance Metrics & KPIs:

• Increase in organic traffic (YoY / MoM)

• Growth in keyword rankings

• Higher CTR from SERPs

• Improved domain authority (DA) and page authority (PA)

• Decrease in bounce rate

• Better Core Web Vitals metrics

• Growth in organic conversions and leads

• Reduction in crawl errors

Deliverables:

• Complete SEO audit report

• Keyword strategy and mapping

• On-page optimization checklist

• Technical SEO fixes implementation

• Monthly performance report

• Backlink strategy and outreach summary

• Competitor analysis report

• Local SEO listing updates

• Structured data setup

• Content optimization suggestions

Emerging Trends:

• AI-driven SEO (ChatGPT, Gemini integration)

• Zero-click searches & featured snippets optimization

• Video SEO for YouTube & Reels

• Core Web Vitals 2.0 (INP metric)

• Entity-based SEO & Knowledge Graph optimization

• Voice search and conversational queries

• Predictive search and intent-based targeting

Deliverables Recap:

✅ Comprehensive SEO strategy document

✅ On-page + Off-page implementation plan

✅ Monthly reports with actionable insights

✅ Backlink and keyword performance tracking

✅ Technical audit with recommendations

✅ Schema and structured data setup

Budget:

💰 $30 – $85/hour or $2,000 – $7,000 per project (depending on scale & deliverables)

Timeline:

⏳ 4 – 10 weeks (depending on scope, audit complexity & implementation depth)