$3,000.00 Fixed
We're seeking a talented Graphic Designer to create visually compelling designs that communicate brand messages, engage audiences, and elevate our visual identity across digital and print media.
Key Responsibilities:
Design logos, brand identities, and visual systems
Create marketing materials (brochures, flyers, posters)
Design social media graphics and templates
Develop website graphics and UI elements
Create infographics and data visualizations
Design packaging and product labels
Develop email templates and newsletters
Create presentations and pitch decks
Design advertisements (print and digital)
Develop style guides and brand guidelines
Collaborate with clients and marketing teams
Revise designs based on feedback
Stay current with design trends
Prepare print-ready files with proper specs
Required Skills:
3+ years of professional graphic design experience
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Strong understanding of design principles
Typography and layout expertise
Color theory knowledge
Brand identity development
Print production knowledge
Portfolio showcasing diverse design work
Attention to detail
Creativity and problem-solving
Time management and deadline adherence
Client communication skills
Design Software:
Adobe Creative Suite:
Adobe Illustrator (vector graphics, logos, icons)
Adobe Photoshop (photo editing, digital art, web graphics)
Adobe InDesign (layouts, brochures, magazines, books)
Adobe XD (UI/UX design, prototypes)
Adobe After Effects (motion graphics - bonus)
Alternative Software:
Figma (UI/UX design, collaborative)
Sketch (UI/UX design, Mac only)
Canva (quick graphics, templates)
Affinity Designer (Illustrator alternative)
Affinity Photo (Photoshop alternative)
CorelDRAW (vector graphics)
Design Specializations:
Brand Identity Design:
Logo design (primary, secondary, submarks)
Color palette development
Typography selection
Brand patterns and textures
Icon and symbol design
Brand style guides
Stationery design (business cards, letterhead)
Brand collateral
Brand refresh and evolution
Logo Design:
Logo Types:
Wordmarks (text-based)
Lettermarks (initials)
Pictorial marks (icon)
Abstract marks
Mascot logos
Combination marks
Emblem logos
Logo Design Process:
Discovery and research
Concept sketching
Digital refinement
Multiple variations
Color and B&W versions
Scalability testing
Format delivery (AI, EPS, SVG, PNG)
Print Design:
Brochures (bi-fold, tri-fold, multi-page)
Flyers and posters
Business cards
Postcards and mailers
Catalogs and lookbooks
Magazine layouts
Book covers and layouts
Packaging design
Labels and stickers
Banners and signage
Trade show materials
Event materials
Digital Design:
Social media graphics
Web banners and headers
Email headers and templates
Digital ads (display, banner)
Landing page graphics
App UI design
Website mockups
Presentation design
Digital infographics
E-book covers and layouts
Thumbnail designs
Marketing Materials:
Sales sheets and one-pagers
Presentation decks
Whitepapers and case studies
Infographics
Annual reports
Media kits
Product catalogs
Promotional materials
Event invitations
Menus and price lists
Social Media Design:
Platform-Specific:
Instagram posts (1080×1080)
Instagram Stories (1080×1920)
Facebook covers and posts
LinkedIn banners
Twitter headers
Pinterest pins (1000×1500)
YouTube thumbnails (1280×720)
TikTok thumbnails
Content Types:
Quote graphics
Promotional graphics
Announcement graphics
Event graphics
Infographic carousels
Template sets
Story highlights covers
Profile pictures
Packaging Design:
Product packaging
Box design
Label design
Bag and pouch design
Bottle and can design
Dieline creation
Mockup creation
Print specifications
Material considerations
Design Principles:
Fundamental Principles:
Balance (symmetrical, asymmetrical)
Contrast (color, size, shape)
Hierarchy (visual importance)
Alignment (order and organization)
Repetition (consistency)
Proximity (grouping related items)
White space (negative space)
Unity (cohesive design)
Typography:
Font selection and pairing
Hierarchy (headings, subheadings, body)
Readability and legibility
Kerning and tracking
Leading (line spacing)
Font licensing
Web-safe fonts
Variable fonts
Color Theory:
Color psychology
Color harmony (complementary, analogous, triadic)
Brand color selection
Accessibility (contrast ratios)
CMYK vs RGB
Pantone matching
Color trends
Cultural color meanings
Layout & Composition:
Grid systems
Rule of thirds
Golden ratio
Visual flow
Focal points
Symmetry vs. asymmetry
Margins and padding
Alignment and spacing
Design Styles:
Modern Design Trends:
Minimalism
Flat design
Material design
Neumorphism
Glassmorphism
Bold typography
Gradients and duotones
3D elements
Abstract shapes
Hand-drawn illustrations
Retro and vintage
Dark mode designs
Industry-Specific Styles:
Corporate and professional
Tech and startup
Fashion and luxury
Food and beverage
Health and wellness
Real estate
Education
Non-profit
Entertainment
Sports and fitness
Design Process:
1. Discovery:
Client brief review
Research and inspiration
Competitor analysis
Target audience understanding
Mood board creation
Style exploration
2. Concept Development:
Sketching ideas
Multiple concepts
Digital rough drafts
Initial client presentation
Feedback gathering
3. Design Refinement:
Refine selected concept
Apply brand colors and fonts
Fine-tune details
Create variations
Client review
4. Finalization:
Final adjustments
Prepare all file formats
Create mockups
Quality check
File delivery
5. Production:
Print-ready files (CMYK, 300 DPI, bleeds)
Web-optimized files (RGB, 72 DPI)
Various formats (AI, EPS, PDF, PNG, JPG, SVG)
Style guide documentation
Print Production Knowledge:
Print Specifications:
CMYK color mode
300 DPI resolution minimum
Bleed (0.125" typical)
Safe zone for text
Trim marks
Registration marks
Color profiles (Coated, Uncoated)
Overprint settings
Paper & Materials:
Paper weights (cover, text)
Paper finishes (gloss, matte, uncoated)
Special finishes (embossing, foil, spot UV)
Binding types
Material selection
File Formats:
Print: PDF (with bleed), AI, EPS
Web: PNG (transparency), JPG, SVG (scalable)
Vector: AI, EPS, SVG, PDF
Raster: PSD, PNG, JPG, TIFF
Brand Guidelines:
Style Guide Components:
Logo usage rules
Color palette (Pantone, CMYK, RGB, HEX)
Typography standards
Icon library
Photography style
Pattern library
Tone and voice
Do's and don'ts
Examples and applications
Mockups & Presentation:
Realistic mockups (product, packaging)
Context mockups (in-use scenarios)
Multiple angles and variations
Professional presentation
Brand application examples
UI/UX Design (Basic):
Wireframing
User interface design
Icon design
Button and form design
Navigation design
Responsive design principles
Prototype creation (Figma, Adobe XD)
Design Tools & Resources:
Stock Resources:
Unsplash, Pexels (free photos)
Adobe Stock, Shutterstock (paid)
Freepik (vectors and graphics)
Font libraries (Google Fonts, Adobe Fonts)
Icon libraries (Font Awesome, Noun Project)
Mockup Tools:
Placeit
Smartmockups
Mockup World
Photoshop mockups
Inspiration:
Behance
Dribbble
Awwwards
Designspiration
Collaboration:
Figma (real-time collaboration)
InVision (feedback and prototyping)
Miro (brainstorming)
Google Drive (file sharing)
Slack (communication)
Quality Standards:
Pixel-perfect designs
Proper alignment
Consistent spacing
High-resolution images
Vector-based logos
Organized layers
Proper file naming
Professional presentation
Deliverables:
Final design files (AI, PSD, PDF, etc.)
Multiple file formats (vector and raster)
Print-ready PDFs (with bleeds)
Web-optimized PNGs/JPGs
Source files with organized layers
Color variations (full color, B&W, single color)
Different size variations
Style guide or usage notes
Mockups for presentation
Font files (or list of fonts used)
2-3 rounds of revisions included
Budget: $35 - $80/hour or $300 - $3,000+ per project (depending on scope)
Timeline: 5-14 days per project (depending on complexity and revisions)
- Proposal: 0
- Less than a month
