Professional Copywriter Needed for Persuasive Marketing Content

We're seeking a talented Copywriter to create compelling, conversion-focused marketing copy that captures attention, engages audiences, and drives action across various marketing channels and platforms.Key Responsibilities:

Write persuasive copy for ads, landing pages, and websites

Develop email marketing campaigns and sequences

Create compelling headlines and calls-to-action (CTAs)

Write product descriptions and sales copy

Develop brand messaging and value propositions

Create social media copy and captions

Write video scripts and audio content

Develop taglines and slogans

Edit and proofread marketing materials

Conduct competitor copy research

A/B test different copy variations

Collaborate with designers and marketers

Adapt tone and style for different audiences

Meet tight deadlines consistently

Required Skills:

3+ years of professional copywriting experience

Portfolio showcasing diverse copywriting samples

Excellent command of English grammar and style

Understanding of marketing principles and consumer psychology

Persuasive and conversion-focused writing

Ability to write in various tones and brand voices

Research and fact-checking skills

SEO copywriting knowledge

Creativity and storytelling abilities

Deadline-oriented and detail-focused

Experience with A/B testing copy

Copywriting Types:Direct Response Copywriting:

Sales letters

Landing pages

Sales pages

Lead generation forms

Squeeze pages

Order forms

Email sequences

VSLs (Video Sales Letters)

Advertorials

Infomercial scripts

Web Copywriting:

Homepage copy

About Us pages

Service/Product pages

Feature descriptions

FAQ pages

Testimonial pages

Contact pages

404 error pages

Blog posts

Category descriptions

Advertising Copy:

Digital Ads:

Google Search Ads (headlines, descriptions)

Google Display Ads

Facebook/Instagram Ads

LinkedIn Ads

Twitter/X Ads

Pinterest Ads

TikTok Ads

YouTube pre-roll ads

Native advertising

Retargeting ads

Print Ads:

Magazine ads

Newspaper ads

Brochures and flyers

Direct mail pieces

Postcards

Billboard copy

Email Copywriting:

Email Types:

Welcome emails

Newsletter content

Promotional emails

Abandoned cart emails

Re-engagement emails

Product launch emails

Event invitation emails

Survey emails

Transactional emails

Follow-up sequences

Email Components:

Subject lines

Preview text

Body copy

Call-to-action buttons

P.S. sections

Signature

Footer copy

Social Media Copy:

Facebook posts and ads

Instagram captions and Stories

Twitter/X tweets and threads

LinkedIn posts and articles

Pinterest pin descriptions

TikTok video captions

YouTube video descriptions

Social media bios

Hashtag strategies

Comment responses

Product Copy:

Product names

Product descriptions

Feature-benefit lists

Technical specifications (consumer-friendly)

Packaging copy

Label copy

Instruction manuals (user-friendly)

Product comparison charts

Bundle descriptions

Upsell/cross-sell copy

Brand Copywriting:

Brand stories

Mission and vision statements

Core values

Brand voice guidelines

Taglines and slogans

Company bios

Founder stories

Culture descriptions

Manifesto copy

SEO Copywriting:

Keyword-optimized content

Meta titles and descriptions

H1 and header tags

Alt text for images

URL slugs

Schema markup descriptions

Local SEO content

Blog posts with keywords

Pillar pages

Topic cluster content

Sales Copy:

Sales page copy

Webinar sales scripts

Sales video scripts

Sales funnel copy

Product launch copy

Limited-time offers

Scarcity and urgency copy

Guarantee statements

Pricing page copy

Checkout page copy

Content Marketing Copy:

Blog articles (informational with CTA)

Whitepapers and e-books

Case studies

Success stories

How-to guides

Infographic copy

Podcast scripts

Webinar presentations

Lead magnets

Content upgrades

Video & Audio Scripts:

Explainer video scripts

Product demo scripts

Testimonial video scripts

YouTube video scripts

Podcast episode outlines

Radio commercial scripts

Voice-over scripts

Animated video scripts

Tutorial video scripts

Promotional video scripts

Copywriting Frameworks:AIDA Formula:

Attention - Grab attention with headline

Interest - Build interest with benefits

Desire - Create desire with proof

Action - Drive action with CTA

PAS Formula:

Problem - Identify the problem

Agitate - Amplify the pain

Solution - Present your solution

4 P's Formula:

Picture - Paint a picture

Promise - Make a promise

Proof - Provide proof

Push - Push to action

BAB Formula:

Before - Describe current situation

After - Paint the transformation

Bridge - Show how to get there

FAB Formula:

Features - What it is

Advantages - What it does

Benefits - What it means for them

Star-Story-Solution:

Star - The hero (customer)

Story - The challenge

Solution - Your product/service

Copywriting Elements:Headlines:

Attention-grabbing

Benefit-driven

Curiosity-inducing

Clear and specific

Urgency/scarcity

Question headlines

"How to" headlines

Number headlines (listicles)

Testimonial headlines

Subheadings:

Support main headline

Break up text

Highlight key benefits

Guide reader through copy

Maintain interest

Summarize sections

Body Copy:

Conversational tone

Short paragraphs

Active voice

Benefit-focused

Story-driven

Scannable formatting

Bullet points and lists

Social proof integration

Objection handling

Calls-to-Action (CTAs):

Action-oriented verbs

Clear and specific

Benefit-driven

Urgency elements

Risk-free language

Button copy optimization

Multiple CTAs (if needed)

Contrasting colors (design note)

Persuasion Techniques:Psychological Triggers:

Scarcity (limited time/quantity)

Urgency (act now)

Social proof (testimonials, reviews, statistics)

Authority (expert endorsements, credentials)

Reciprocity (free value first)

Consistency (small yes → big yes)

Liking (relatable, friendly)

Loss aversion (what they'll miss)

Emotional Appeals:

Fear (of missing out, consequences)

Desire (aspiration, achievement)

Anger (frustration with status quo)

Happiness (joy, satisfaction)

Trust (security, reliability)

Belonging (community, acceptance)

Pride (accomplishment, status)

Rational Appeals:

Logic and reason

Statistics and data

Cost-benefit analysis

Comparison charts

Expert opinions

Research findings

Technical specifications

ROI calculations

Copywriting Best Practices:Clarity:

Simple language

Avoid jargon

Short sentences

Clear benefit statements

Specific claims

One idea per paragraph

Logical flow

Readability:

Short paragraphs (2-4 sentences)

Bullet points

White space

Subheadings every 300 words

Bold important points

Varied sentence length

Grade 8-10 reading level

Engagement:

Ask questions

Use "you" language

Tell stories

Create mental images

Address objections

Include surprises

Conversational tone

Personality injection

Conversion Optimization:

Strong headlines

Clear value proposition

Multiple benefit statements

Social proof placement

Risk reversal (guarantees)

Urgency and scarcity

Clear CTAs

Friction reduction

Brand Voice Development:

Tone attributes (professional, friendly, witty, authoritative)

Vocabulary choices

Sentence structure

Punctuation style

Humor usage

Formality level

Personality traits

Do's and don'ts

Industry-Specific Copy:B2B (Business-to-Business):

ROI-focused

Professional tone

Data-driven

Industry jargon acceptable

Long-form content

Thought leadership

White papers

Case studies

B2C (Business-to-Consumer):

Emotion-driven

Conversational tone

Lifestyle-focused

Aspirational messaging

Short-form content

Entertainment value

Social proof heavy

Impulse appeal

E-commerce:

Product benefits

Feature descriptions

Size guides

Shipping information

Return policies

Customer reviews

Bundle offers

Cart abandonment copy

SaaS (Software as a Service):

Problem-solution focus

Feature-benefit translation

Free trial emphasis

Onboarding copy

Pricing page copy

Comparison tables

Integration mentions

Security assurances

Healthcare:

Empathetic tone

Trust-building

Credibility markers

Patient testimonials

Medical accuracy

Compliance awareness

Accessibility focus

Educational content

Financial Services:

Trust and security

Compliance language

Risk disclosures

Benefit clarity

Technical accuracy

Reassurance elements

Credibility indicators

Research & Preparation:

Understand target audience

Research competitors

Analyze top-performing copy

Study customer reviews

Identify pain points

Research keywords

Understand product deeply

Review brand guidelines

A/B Testing Elements:

Headlines

CTAs (text and placement)

Opening paragraphs

Benefit order

Length (short vs. long)

Tone (formal vs. casual)

Images with copy

Urgency elements

Editing & Proofreading:

Grammar and spelling

Punctuation and capitalization

Consistency checks

Fact verification

Flow and readability

Tone appropriateness

CTA clarity

Link functionality

Format checking

Copywriting Tools:

Grammarly (grammar and spelling)

Hemingway Editor (readability)

CoSchedule Headline Analyzer

Power Thesaurus (word alternatives)

Google Docs/Word

Copy.ai / Jasper.ai (AI assistance)

AnswerThePublic (research)

BuzzSumo (content ideas)

Portent Title Maker

Portfolio Requirements:

5-10 diverse copy samples

Before/after examples

Results/metrics (if available)

Different formats (ads, emails, landing pages)

Various industries

Different tones/voices

Client testimonials

A/B test winners

Deliverables:

Polished, error-free copy

Multiple headline options (3-5)

CTA variations (2-3)

Copy in requested format (Google Doc, Word, direct to CMS)

SEO keywords integrated (if applicable)

Character/word count within limits

Meta descriptions (if web copy)

1-2 rounds of revisions included

Style notes and rationale

A/B test suggestions

Budget: $35 - $85/hour or $150 - $2,000+ per project (depending on length and complexity)Timeline: 3-10 days per project (depending on scope)