Digital Marketing Specialist for Google Ads and LinkedIn Ads Management

We are seeking an experienced Digital Marketing Specialist to manage and optimize our Google Ads and LinkedIn Ads campaigns.

Key Responsibilities:

• Create, manage, and optimize Google Ads campaigns across Search, Display, and Shopping networks

• Develop and execute LinkedIn Ads strategies including Sponsored Content, Message Ads, and Dynamic Ads

• Conduct keyword research and competitor analysis for both platforms

• Monitor campaign performance metrics including CTR, CPC, CPA, and ROAS

• A/B test ad copy, landing pages, and audience targeting

• Manage campaign budgets and bid strategies effectively

• Generate detailed performance reports and provide actionable insights

• Stay updated with the latest PPC trends and platform updates

Required Skills:

• Proven experience with Google Ads and LinkedIn Campaign Manager

• Strong analytical skills and data-driven decision making

• Knowledge of conversion tracking and Google Analytics

• Understanding of audience targeting and segmentation

• Excellent copywriting skills for ad content

• Budget management and ROI optimization experience

• Familiarity with A/B testing methodologies

Preferred Qualifications:

• Google Ads certification

• LinkedIn Marketing certification

• 2+ years of hands-on PPC campaign management

• Experience with marketing automation tools

• Knowledge of remarketing and retargeting strategies