$12,000.00 Fixed
We’re looking for an experienced Digital Marketing Specialist who understands how to plan, execute, and optimize multi-channel marketing campaigns that drive real business results.
This role requires a mix of strategic planning, performance optimization, funnel management, content direction, and analytics-driven decision-making. You’ll handle everything from running paid ads (Meta, Google, LinkedIn), to improving organic visibility, managing email campaigns, and optimizing conversion-focused landing pages.
We work with brands across e-commerce, SaaS, technology, education, and lifestyle, so adaptability and strong analytical skills are essential. Your job is not just to run ads — but to plan holistic growth strategies that include retargeting, remarketing, SEO improvements, CRO, and performance reporting.
If you love numbers, understand buyer psychology, and know how to scale digital campaigns with precision, this role is for you.
This is a monthly retainer role with long-term potential depending on performance.
Key Responsibilities
Plan and execute multi-channel digital marketing campaigns.
Run paid ads on Meta (Facebook/Instagram), Google Ads, and YouTube Ads.
Manage SEO tasks: keyword research, on-page updates, link-building coordination.
Create and optimize funnels (awareness → consideration → conversion).
Conduct competitor analysis and audience research.
Build email automation flows using Mailchimp, Klaviyo, or SendGrid.
Create ad creatives with design and content teams.
Optimize campaigns for CPA, ROAS, CTR, and conversion rate improvement.
Monitor website analytics (GA4, Search Console, Hotjar).
Manage landing page optimization and A/B testing.
Prepare weekly and monthly performance reports.
Implement remarketing and behavioral retargeting strategies.
Coordinate with product, design, and content teams for campaigns.
Improve brand visibility across digital platforms.
Provide strategic recommendations based on insights and metrics.
Required Skills
3+ years of experience in digital marketing roles.
Strong knowledge of Google Ads, Meta Ads, and campaign optimization.
Understanding of funnel strategies, buyer personas, and conversion psychology.
Proficient in GA4, Search Console, and Google Tag Manager.
Experience with SEO fundamentals and keyword strategy.
Ability to analyze data and convert insights into action.
Familiar with email marketing tools (Mailchimp, Klaviyo, HubSpot).
Basic knowledge of content writing and ad copywriting.
Strong communication and presentation skills.
Experience with landing page builders (WordPress, Webflow, Shopify).
Understanding of A/B testing and CRO strategies.
Experience with retargeting and pixel setups.
Skill in coordinating with creative teams for asset production.
Good understanding of social media algorithms.
Ability to manage multiple campaigns at once.
Tools & Technologies
Ads: Google Ads, Meta Ads Manager, YouTube Ads
Analytics: GA4, Search Console, Tag Manager, Hotjar
SEO: SEMRush, Ahrefs, Ubersuggest
Email Marketing: Klaviyo, Mailchimp, HubSpot
CRM/Automation: Zoho, ActiveCampaign
Landing Pages: WordPress, Webflow, Shopify
Collaboration: Trello, Slack, Notion
Design Tools: Canva, Figma (for basic creative coordination)
Deliverables
Full marketing strategy & audience research.
Weekly ad campaigns for Google & Meta.
Monthly SEO keyword and ranking report.
Email campaigns + automation flows.
4–8 ad creatives per month (in collaboration with design).
Optimized landing page copy and funnel structure.
Monthly analytics report with insights and next steps.
Two rounds of strategy revisions per month.
Performance improvement roadmap.
Budget Options
Hourly Rate: $30 – $75/hour
Monthly Retainer: $2,000 – $6,000/month
Project-Based: $3,500 – $12,000 (full funnel + ads + strategy setup)
Timeline
Week 1: Strategy planning, audience setup, pixel tracking.
Weeks 2–4: Initial campaigns, SEO fixes, email sequences.
Month 2+: Optimization, scaling, and retargeting improvements.
Ongoing: Reporting, analytics review, and iterative improvements.
Success Metrics
ROAS improvement (target 2x–5x depending on industry).
20–40% increase in website traffic within 90 days.
25%+ lower CPA through ongoing optimization.
Higher CTR and conversion rates across campaigns.
Increased brand engagement and audience growth.
Strong improvements in keyword rankings and impressions.
Ideal Candidate Profile
You’re a numbers-driven marketer who knows how to combine creative ideas with performance data. You understand funnels, user intent, and campaign structure — and you’re always looking for ways to scale budgets profitably.
Your mindset is analytical, proactive, and ROI-focused.
How to Apply
Please include:
3–5 case studies or past campaigns with results.
Tools you use and your typical workflow.
Your preferred working model (hourly/retainer/project).
Any certifications (Google Ads, Meta Blueprint, HubSpot).
Shortlisted candidates will be contacted within 48 hours.
- Proposal: 0
- More than 3 month
