Sales Funnel & Conversion Rate Optimization Expert

We're an e-commerce brand (health supplements) doing $100K/month revenue but struggling with cart abandonment and conversion rates. Need a CRO Expert to audit our funnel, run A/B tests, optimize checkout, and increase conversion rates. Data-driven optimization to maximize revenue from existing traffic.

Responsibilities:

Conduct comprehensive conversion audit of entire funnel

Analyze user behavior data (heatmaps, session recordings)

Design and run A/B tests on key pages

Optimize product pages, cart, and checkout flow

Implement exit-intent popups and recovery campaigns

Write persuasive copy for high-converting pages

Reduce cart abandonment rate

Improve email automation sequences

Provide monthly optimization reports with insights

Required Skills:

4+ years CRO and funnel optimization experience

E-commerce conversion optimization expertise

Proficiency with A/B testing tools (Optimizely, VWO, Google Optimize)

Analytics mastery (Google Analytics, Hotjar, Mixpanel)

Understanding of consumer psychology and persuasion

Copywriting skills for landing pages

Email marketing automation experience

Shopify or similar e-commerce platform knowledge

What You'll Get:

$2,000-$3,500/month retainer

20-30 hours work per month

Flexible remote schedule

Direct impact on revenue

Performance bonuses on conversion lift

Access to testing tools

Long-term optimization partnership

Payment Structure:

Standard: $2,000/month (audit + optimization strategy)

Advanced: $2,750/month (+ A/B testing + implementation)

Premium: $3,500/month (full CRO management + email optimization)

Bonus: 2% of revenue increase above baseline

Payment on the 1st of each month

PayPal or bank transfer

Tools Needed:

Google Analytics (expert level)

Hotjar, Crazy Egg, or similar heatmap tools

A/B testing platform (VWO, Optimizely, etc.)

Shopify admin access

Klaviyo or email marketing platform

Slack for communication

How to Apply:

Portfolio with CRO case studies (conversion lift proof)

Your CRO methodology and testing process

Biggest conversion win you've achieved

Experience with e-commerce funnels

How you'd approach cart abandonment

Preferred monthly rate

Your time zone