High-Converting Landing Page Designer for SaaS Launch

We are a venture-backed SaaS startup preparing to launch our flagship productivity tool next month. We have the traffic strategy in place, but we lack a compelling destination to send it to. We are looking for a High-Converting Landing Page Designer who understands that a website’s primary job is to sell. You won’t just be designing a "pretty" page; you will be architecting a user journey that guides visitors from curiosity to sign-up.

You will be responsible for the end-to-end design of a long-form sales page. This includes structuring the layout for maximum readability, selecting high-impact imagery, and designing persuasive call-to-action (CTA) sections. You must understand the principles of Conversion Rate Optimization (CRO)—knowing where to place social proof, how to use whitespace effectively, and how to create visual hierarchy.

We are open to building this in either Webflow or WordPress (Elementor/Divi), provided the final result is fast-loading and pixel-perfect on mobile devices. You will work closely with our copywriter to ensure the design enhances the message, not distracts from it. If you have a portfolio showing "before and after" metrics of pages you’ve designed, you are exactly who we are looking for.

Key Responsibilities

Design a responsive, long-form landing page tailored to drive free trial sign-ups.

Create custom visual assets (icons, product mockups) that align with our brand identity.

Implement best practices for Conversion Rate Optimization (CRO) in layout and UI elements.

Develop the live page in Webflow or WordPress, ensuring fast load times (Core Web Vitals).

Set up basic A/B testing parameters for headlines and hero images.

Integrate the sign-up forms with our CRM (Mailchimp/ActiveCampaign).

Required Skills

Web Design

Landing Page Design

Conversion Rate Optimization (CRO)

Graphic Design

Responsive Design

HTML/CSS Basics

Tools

Webflow OR WordPress (Elementor)

Figma (for initial design)

Adobe Photoshop

Google Optimize (concept knowledge)

Hotjar

Deliverables

Design Mockups: Desktop and Mobile UI designs in Figma for approval.

Live Landing Page: Fully developed and published page on our domain.

Asset Pack: All source files for icons and graphics used on the page.

Speed Report: A screenshot of a passing Google PageSpeed Insights score (90+).