Search Engine Marketing (SEM) Specialist for Paid Ads & Conversion Optimization

We’re looking for an experienced Search Engine Marketing (SEM) Specialist to manage, optimize, and scale our paid advertising campaigns across Google Ads, YouTube, and Display Networks.

You’ll work with fast-moving projects across industries including e-commerce, education, SaaS, and local services. The focus is on driving positive ROI, optimizing cost per acquisition, and improving conversion rates through data-backed strategies.

You will monitor daily performance, conduct A/B tests, build conversion-focused landing pages with the team, and constantly refine targeting, bidding, and ad creatives.

This is a results-driven role — ideal for someone who loves analytics, optimization, and squeezing the maximum value out of paid traffic.

We prefer specialists who can balance creative ideation with performance metrics.

Key Responsibilities

Create, manage, and optimize Google Ads campaigns

Conduct keyword research & competitor analysis

Develop high-converting search, display, and video campaigns

Optimize bids, budgets, and audience targeting

Set up conversion tracking using GA4 & Google Tag Manager

Perform A/B testing on ads, landing pages, and funnels

Improve Quality Scores, CTR, and Ad Relevance

Monitor daily spend, ROAS, and conversion cost

Create Smart Campaigns, Performance Max, and Retargeting campaigns

Work with designers to develop high-performing creatives

Prepare weekly and monthly performance reports

Improve landing page UX & optimization suggestions

Prevent click fraud and manage negative keywords

Conduct geo-targeting & demographic optimization

Collaborate with marketing & content teams

Required Skills

3+ years of paid ads / SEM experience

Expertise in Google Ads Search, Display, Video & Shopping

Strong understanding of Quality Score, CPC, CPA, ROAS optimization

Proficiency with Google Analytics 4 (GA4)

Experience with Google Tag Manager (GTM)

Keyword research using SEMRush, Ahrefs, or Keyword Planner

Ability to build audience segments & remarketing lists

Experience with e-commerce campaigns & product feeds

Strong analytical skills and data interpretation

Ad copywriting skills for high-converting ads

Ability to reduce cost & improve conversions strategically

Familiarity with heatmaps (Hotjar / Crazy Egg)

Experience working with landing page builders

Report creation using Data Studio / Looker Studio

Excellent communication & optimization reporting skills

Tools & Technologies

Google Ads

Google Analytics 4 (GA4)

Google Tag Manager

SEMRush / Ahrefs / Ubersuggest

Looker Studio

Hotjar

Shopify / WooCommerce (for e-commerce feeds)

Excel / Sheets for data reporting

Meta Ads (optional but preferred)

Deliverables

Complete setup of Google Ads campaigns

Weekly optimization & budget adjustments

A/B tested ad creatives and landing pages

Smart Bidding & automation workflows

Audience segmentation & remarketing setup

Bi-weekly reporting with KPIs and insights

Conversion tracking implementation

2 rounds of revision per campaign batch

Monthly performance summary & strategy roadmap

Budget Options

Hourly Rate: $35 – $70/hour

Project-Based (Setup): $1,000 – $4,000

Monthly Retainer: $2,000 – $6,000/month (management + reporting)

Timeline

Week 1: Account audit, keyword research, campaign setup

Weeks 2–4: Optimization, A/B testing, ROAS improvements

Month 2–3: Scaling budgets & expanding campaigns

Ongoing: Weekly reporting & monthly review

Success Metrics

25–50% improvement in ROAS

20–40% reduction in CPA

Higher CTR (target +15%)

Improved Quality Scores across campaigns

Increased conversions month over month

Scalable budget growth with profitable returns

Ideal Candidate Profile

You’re a data-driven SEM strategist who thrives on optimization, analytics, and growth. You love experimenting, testing, and improving results — and you understand that SEM success is a mix of creativity, precision, and constant refinement.

You take ownership of KPIs, communicate transparently, and know how to balance performance with budget control.

How to Apply

Please include:

Screenshots or case studies of previous SEM campaigns

Monthly budgets you’ve handled (e.g., $1k–$50k)

Tools you use for analysis & reporting

Your preferred working model (hourly/retainer)

Shortlisted candidates will be contacted within 48 hours.