Sales Representative Needed for Lead Generation and Revenue Growth

We're seeking a motivated Sales Representative to drive revenue growth through effective prospecting, relationship building, and consultative selling to achieve and exceed sales targets.

Key Responsibilities:

Generate new leads through various channels (cold calling, email, networking)

Qualify prospects and identify decision-makers

Conduct product demonstrations and presentations

Build and maintain client relationships

Negotiate contracts and close deals

Meet or exceed monthly/quarterly sales quotas

Maintain accurate records in CRM system

Follow up with prospects and existing clients

Attend networking events and trade shows

Provide market feedback to management

Collaborate with marketing team on campaigns

Prepare sales proposals and quotes

Handle objections and overcome sales barriers

Provide post-sale customer support

Required Skills:

2+ years of sales experience (B2B or B2C)

Proven track record of meeting/exceeding quotas

Excellent communication and interpersonal skills

Strong negotiation and closing abilities

Cold calling and prospecting expertise

CRM software proficiency (Salesforce, HubSpot, Pipedrive)

Time management and organization

Self-motivated and goal-oriented

Resilience and persistence

Problem-solving skills

Product knowledge and industry understanding

Sales Type:

B2B (Business-to-Business):

Enterprise sales

SMB sales

SaaS sales

Consultative selling

Solution selling

Account-based selling

B2C (Business-to-Consumer):

Direct sales

Inside sales

Retail sales

Field sales

Telesales

Sales Process:

1. Prospecting:

Cold calling

Cold emailing

Social selling (LinkedIn)

Networking events

Referrals and word-of-mouth

Inbound lead follow-up

Trade shows and conferences

Content marketing leads

Partner referrals

2. Lead Qualification:

BANT framework (Budget, Authority, Need, Timeline)

Discovery questions

Pain point identification

Decision-maker identification

Buying process understanding

Competitor analysis

Opportunity scoring

Lead prioritization

3. Needs Assessment:

Active listening

Consultative approach

Problem identification

Requirements gathering

Budget discussions

Timeline establishment

Success criteria definition

4. Solution Presentation:

Product demonstrations

Feature-benefit presentations

Case studies and testimonials

ROI calculations

Customized proposals

Competitive differentiation

Value proposition communication

5. Objection Handling:

Price objections

Competition objections

Timing concerns

Authority challenges

Need questioning

Trust building

Risk mitigation

6. Negotiation:

Pricing discussions

Contract terms

Payment terms

Service level agreements

Discounts and incentives

Add-ons and upsells

Win-win solutions

7. Closing:

Trial closes

Assumptive closes

Urgency creation

Alternative choice closes

Summary closes

Direct ask

Contract signing

8. Post-Sale:

Onboarding support

Customer success handoff

Upselling and cross-selling

Referral requests

Renewal discussions

Account management

Customer satisfaction follow-up

Sales Channels:

Phone sales (cold calling, warm calling)

Email outreach and campaigns

Video conferencing (Zoom, Teams)

In-person meetings

Social media (LinkedIn, Twitter)

Webinars and online events

Trade shows and exhibitions

Direct mail

Partner channels

CRM & Sales Tools:

CRM Systems:

Salesforce

HubSpot CRM

Pipedrive

Zoho CRM

Microsoft Dynamics 365

Freshsales

Sales Engagement:

Outreach.io

SalesLoft

Apollo.io

LinkedIn Sales Navigator

Hunter.io (email finding)

Communication:

Zoom, Google Meet, Microsoft Teams

Calendly (scheduling)

Loom (video messages)

Slack

Proposal & Contract:

PandaDoc

DocuSign

Proposify

HelloSign

Lead Generation Strategies:

Cold calling campaigns

Email sequences and drip campaigns

LinkedIn prospecting and InMail

Content marketing and inbound leads

Webinar hosting

SEO and website leads

Paid advertising (Google Ads, LinkedIn Ads)

Referral programs

Strategic partnerships

Networking and events

Sales Metrics & KPIs:

Monthly/Quarterly revenue targets

Number of qualified leads generated

Conversion rate (lead to opportunity)

Win rate (opportunity to closed-won)

Average deal size

Sales cycle length

Activity metrics (calls, emails, meetings)

Pipeline value and velocity

Customer acquisition cost (CAC)

Customer lifetime value (CLV)

Territory Management:

Territory planning and segmentation

Account prioritization

Route optimization (field sales)

Market analysis

Competitor tracking

Resource allocation

Coverage optimization

Account Management:

Customer relationship maintenance

Regular check-ins and reviews

Upselling additional products/services

Cross-selling complementary offerings

Contract renewals

Customer satisfaction monitoring

Issue resolution

Strategic account planning

Sales Strategies:

Consultative selling

Solution selling

Value-based selling

SPIN selling (Situation, Problem, Implication, Need-payoff)

Challenger sales approach

Account-based selling

Social selling

Inbound selling

Presentation Skills:

PowerPoint/Keynote presentations

Product demonstrations

Screen sharing and walkthroughs

Storytelling techniques

Value proposition articulation

ROI calculations and business cases

Competitive positioning

Testimonial and case study presentation

Negotiation Techniques:

Understanding client priorities

Creating value beyond price

Multi-variable negotiation

Win-win outcomes

BATNA (Best Alternative To a Negotiated Agreement)

Anchoring and framing

Concession strategies

Time pressure management

Sales Cycle Stages:

Awareness/Prospecting

Interest/Qualification

Consideration/Evaluation

Intent/Proposal

Purchase/Close

Post-purchase/Retention

Industry Specializations:

SaaS and software sales

Technology and IT services

Financial services

Healthcare and medical devices

Manufacturing and industrial

Professional services

Real estate

Telecommunications

Retail and consumer goods

Automotive

Sales Training Topics:

Product knowledge

Sales methodology

CRM usage and best practices

Objection handling

Negotiation skills

Time management

Pipeline management

Sales presentation skills

Communication skills

Industry knowledge

Target Markets:

Small Business (1-50 employees)

Mid-Market (51-1000 employees)

Enterprise (1000+ employees)

Specific industries or verticals

Geographic territories

Customer segments

Compensation Structure:

Base salary: $40,000 - $80,000/year

Commission: 5-20% of sales

Bonus for exceeding quota

Accelerators for top performers

SPIFFs (Sales Performance Incentive Funds)

Annual bonuses

Stock options (if startup)

Benefits package

Performance Expectations:

Monthly sales quota: $XX,XXX

Quarterly sales quota: $XXX,XXX

Number of new accounts per month

Number of calls/emails per day

Number of meetings per week

Pipeline coverage ratio (3-5x quota)

Average deal size targets

Customer retention rate

Sales Enablement:

Product training materials

Sales playbooks

Battle cards (competitive positioning)

Case studies and testimonials

Demo environments

Marketing collateral

Proposal templates

Email templates

Script guidelines

Customer Types:

New customers (new business)

Existing customers (upsell/cross-sell)

Dormant customers (re-activation)

Lost customers (win-back)

Channel partners

Reporting Requirements:

Daily activity reports

Weekly pipeline reviews

Monthly sales forecasts

Quarterly business reviews

Win/loss analysis

Competitor intelligence

Market feedback

CRM data accuracy

Deliverables:

Consistent quota achievement

Accurate CRM data and forecasts

Pipeline development and management

New customer acquisition

Account growth and expansion

Customer relationship maintenance

Market intelligence reports

Sales activity metrics

Proposal and quote preparation

Contract negotiation and closing

Customer satisfaction

Budget: $40,000 - $80,000 base salary + 5-20% commission (OTE: $60,000 - $150,000+)

Timeline: Full-time position (ongoing employment)