Digital Marketing Specialist Needed for Multi-Channel Marketing Campaign

We're looking for an experienced Digital Marketing Specialist to create and manage comprehensive marketing campaigns across multiple channels to increase brand awareness and drive conversions.

Key Responsibilities:

Develop and execute digital marketing strategies

Manage Google Ads and Facebook Ads campaigns

Create and optimize email marketing campaigns

Manage social media accounts and content

Conduct SEO optimization and link building

Track and analyze marketing metrics (ROI, CTR, conversions)

A/B testing for ads and landing pages

Create marketing reports and insights

Competitor analysis and market research

Required Skills:

3+ years of digital marketing experience

Google Ads and Facebook Ads certification

SEO and content marketing expertise

Email marketing platforms (Mailchimp, Constant Contact)

Google Analytics and data analysis

Social media marketing (Facebook, Instagram, LinkedIn)

Copywriting and content creation skills

Marketing automation tools experience

Marketing Channels:

Search Engine Marketing (SEM/PPC)

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Email Marketing

Content Marketing

Display Advertising

Retargeting campaigns

Influencer marketing

Tools & Platforms:

Google Ads, Google Analytics, Search Console

Facebook Ads Manager, Business Manager

Email platforms (Mailchimp, HubSpot, SendGrid)

Social media management (Hootsuite, Buffer)

SEO tools (Ahrefs, SEMrush)

Landing page builders (Unbounce, Leadpages)

Key Metrics to Track:

Website traffic and conversions

Cost per acquisition (CPA)

Return on ad spend (ROAS)

Click-through rates (CTR)

Email open and click rates

Social media engagement

Lead generation numbers

Deliverables:

Complete digital marketing strategy

Campaign setup across all channels

Ad creatives and copywriting

Landing page optimization recommendations

Monthly performance reports

Audience targeting and segmentation

Budget allocation and optimization

Conversion tracking setup

Budget: $500 - $1,500/month (Monthly retainer)

Timeline: 3-6 months (ongoing preferred)