Market Research Analyst Needed for Competitive Analysis and Consumer Insights

We're looking for an experienced Market Research Analyst to conduct comprehensive market studies, competitive analysis, and consumer research to inform our business strategy.

Key Responsibilities:

Design and conduct market research studies

Analyze competitor strategies and positioning

Create and distribute surveys and questionnaires

Collect and analyze quantitative and qualitative data

Identify market trends and opportunities

Analyze consumer behavior and preferences

Prepare detailed research reports with insights

Present findings to stakeholders

Monitor industry developments

Provide actionable recommendations

Required Skills:

3+ years of market research experience

Strong analytical and statistical skills

Proficiency in research methodologies (qualitative & quantitative)

Experience with survey tools (SurveyMonkey, Qualtrics, Google Forms)

Data analysis software (Excel, SPSS, R, Python)

Report writing and data visualization

Understanding of market segmentation

Competitive intelligence gathering

Presentation skills (PowerPoint, Google Slides)

Research Methods:

Primary research (surveys, interviews, focus groups)

Secondary research (industry reports, databases)

Competitive analysis

Consumer behavior studies

Market segmentation analysis

Trend analysis

SWOT analysis

Brand perception studies

Data Analysis:

Statistical analysis and hypothesis testing

Data cleaning and preprocessing

Regression analysis and forecasting

Customer segmentation and clustering

Sentiment analysis

Data visualization and dashboards

Tools & Software:

Survey platforms (SurveyMonkey, Qualtrics, Typeform)

Data analysis (Excel, SPSS, R, Python, Tableau)

Market research databases (Statista, Nielsen, Mintel)

Social listening tools (Brandwatch, Hootsuite)

Visualization tools (Tableau, Power BI, Google Data Studio)

Research Areas:

Market size and growth potential

Competitor landscape and positioning

Customer demographics and psychographics

Product demand and pricing analysis

Brand awareness and perception

Purchase behavior and decision factors

Industry trends and forecasts

Deliverables:

Comprehensive market research report

Competitive analysis document

Survey design and execution

Raw data and analysis files

Data visualization charts and graphs

Executive summary with key insights

Actionable recommendations

Presentation slides for stakeholders

Budget: $35 - $75/hour (Hourly) or $2,500 - $8,000 (Fixed project)

Timeline: 4-8 weeks