Market Research Analyst Needed for Consumer Insights and Competitive Analysis

We're seeking an experienced Market Research Analyst to conduct comprehensive market studies, analyze consumer behavior, gather competitive intelligence, and provide actionable insights for strategic business decisions.

Key Responsibilities:

Design and execute market research studies

Conduct primary research (surveys, interviews, focus groups)

Perform secondary research (industry reports, databases)

Analyze competitor strategies and market positioning

Study consumer behavior and preferences

Identify market trends and opportunities

Collect and analyze quantitative and qualitative data

Create statistical models and forecasts

Segment markets and identify target audiences

Prepare detailed research reports and presentations

Present findings to stakeholders

Recommend strategic actions based on insights

Monitor industry developments and news

Track brand perception and awareness

Required Skills:

3+ years of market research experience

Strong analytical and statistical skills

Proficiency in research methodologies

Experience with survey design and administration

Data analysis software expertise (SPSS, R, Python, Excel)

Statistical analysis and hypothesis testing

Qualitative research methods (focus groups, interviews)

Report writing and data visualization

Presentation skills (PowerPoint, Tableau)

Understanding of consumer psychology

Business acumen and strategic thinking

Research Methodologies:

Primary Research:

Surveys and Questionnaires:

Online surveys (SurveyMonkey, Qualtrics, Google Forms)

Phone surveys (CATI - Computer Assisted Telephone Interviewing)

In-person surveys

Mail surveys

Email surveys

Mobile surveys

Interviews:

In-depth interviews (IDI)

Expert interviews

Telephone interviews

Video interviews

Structured and unstructured interviews

Focus Groups:

Traditional focus groups

Online focus groups

Mini groups

Dyads and triads

Ethnographic studies

Observational Research:

Behavioral observation

Mystery shopping

Eye-tracking studies

Usability testing

Secondary Research:

Industry reports and publications

Government databases and statistics

Academic journals and papers

Company financial reports

Trade association data

News and media analysis

Social media listening

Web scraping and data mining

Patent analysis

Market databases (Statista, IBISWorld, Mintel)

Quantitative Research:

Survey design and sampling

Statistical analysis (descriptive and inferential)

Hypothesis testing

Regression analysis

Factor analysis

Cluster analysis

Conjoint analysis

Time series analysis

Forecasting models

A/B testing and experimentation

Qualitative Research:

Focus group moderation

In-depth interview techniques

Content analysis

Thematic analysis

Sentiment analysis

Ethnographic research

Case study analysis

Projective techniques

Discourse analysis

Competitive Analysis:

Competitor identification and profiling

SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

Competitive positioning maps

Market share analysis

Pricing analysis

Product comparison

Marketing strategy analysis

Distribution channel analysis

Digital presence analysis

Benchmarking studies

Consumer Research:

Demographics and psychographics

Buying behavior and decision process

Customer journey mapping

Needs and pain points identification

Purchase drivers and barriers

Brand perception and awareness

Customer satisfaction (CSAT, NPS)

Usage and attitude studies

Segmentation studies

Persona development

Market Analysis:

Market size and growth potential

Market trends and dynamics

Industry structure (Porter's Five Forces)

PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal)

Market entry strategies

Demand forecasting

Pricing research

Distribution analysis

Regulatory environment

Brand Research:

Brand awareness and recall

Brand perception and image

Brand positioning

Brand equity measurement

Brand tracking studies

Logo and name testing

Advertising effectiveness

Message testing

Tagline evaluation

Product Research:

Concept testing

Product design testing

Usability testing

Feature prioritization

Pricing research (Van Westendorp, Gabor-Granger)

Packaging testing

Taste tests (for food/beverage)

Beta testing feedback

Product satisfaction studies

Data Collection Tools:

Survey platforms: SurveyMonkey, Qualtrics, Typeform, Google Forms

Online panels: Amazon MTurk, Prolific, Dynata

Social listening: Brandwatch, Hootsuite Insights, Sprout Social

Web analytics: Google Analytics, Adobe Analytics

Heatmap tools: Hotjar, Crazy Egg

Interview transcription: Otter.ai, Rev

Focus group platforms: FocusVision, Zoom

Data Analysis Tools:

Statistical Software: SPSS, SAS, Stata, R, Python

Spreadsheets: Microsoft Excel, Google Sheets

Visualization: Tableau, Power BI, Google Data Studio

Survey analysis: Qualtrics, SurveyMonkey analytics

Text analysis: NVivo, MAXQDA, Dedoose

Sentiment analysis: MonkeyLearn, Lexalytics

Statistical Methods:

Descriptive statistics (mean, median, mode, standard deviation)

Correlation analysis (Pearson, Spearman)

Regression analysis (linear, logistic, multiple)

T-tests and ANOVA

Chi-square tests

Factor analysis and PCA

Cluster analysis (k-means, hierarchical)

Discriminant analysis

Conjoint analysis

MaxDiff analysis

Sampling Techniques:

Probability sampling (random, stratified, systematic, cluster)

Non-probability sampling (convenience, quota, purposive, snowball)

Sample size calculation

Margin of error determination

Response rate optimization

Panel recruitment

Weighting and balancing

Market Segmentation:

Demographic segmentation

Geographic segmentation

Psychographic segmentation

Behavioral segmentation

Firmographic segmentation (B2B)

Value-based segmentation

Occasion-based segmentation

Loyalty-based segmentation

Reporting & Visualization:

Executive summaries

Detailed research reports

Data dashboards

Charts and graphs (bar, line, pie, scatter)

Infographics

Heat maps and tree maps

Word clouds

Journey maps

Persona documents

Presentation decks

Research Specializations:

Consumer Packaged Goods (CPG)

Technology and software

Healthcare and pharmaceuticals

Financial services

Retail and e-commerce

Automotive

Telecommunications

Travel and hospitality

Real estate

B2B research

Deliverables:

Comprehensive research proposal

Survey questionnaire or discussion guide

Sample plan and recruitment criteria

Raw data files (SPSS, Excel, CSV)

Data cleaning and processing documentation

Statistical analysis outputs

Detailed findings report (50-100+ pages)

Executive summary (5-10 pages)

PowerPoint presentation with insights

Data visualizations and charts

Infographics summarizing key findings

Recommendations and action plan

Competitor analysis matrix

Market segmentation profiles

Customer personas

SWOT analysis document

Market forecast and projections

Appendices with supporting data

Budget: $40 - $85/hour or $5,000 - $25,000 (Fixed project depending on scope)

Timeline: 6-12 weeks (depending on research scope)