Full-Stack Web Developer & Digital Marketing Specialist for Complete Digital Solutions

We're seeking a versatile Full-Stack Web Developer & Digital Marketing Specialist who can bridge the gap between technology and marketing. This role combines technical development skills (JavaScript, React, Node.js, PHP, WordPress) with digital marketing expertise (SEO, Google Ads, social media, content marketing) to create, optimize, and promote high-performing websites and digital platforms.

The ideal candidate understands that a beautiful, functional website is only half the battle—it needs to be discovered, attract visitors, convert them into customers, and provide measurable ROI. You'll work on everything from building custom web applications to implementing SEO strategies, managing ad campaigns, and analyzing performance data.

This is a perfect opportunity for professionals who love working across the entire digital spectrum—from writing code in the morning to analyzing campaign metrics in the afternoon, from debugging CSS issues to crafting compelling ad copy, from optimizing database queries to improving conversion rates.

Project scope includes: Building responsive websites from scratch, implementing e-commerce solutions, optimizing existing sites for performance and SEO, creating content strategies, managing paid advertising campaigns, and providing ongoing analytics and growth recommendations. Whether it's a new startup launch, an established business expansion, or a digital transformation project, you'll be the go-to expert for all things digital.

Key Responsibilities

Web Development:

Build responsive, mobile-first websites using React, Vue.js, or vanilla JavaScript

Develop backend APIs with Node.js, Express, or PHP/Laravel

Create custom WordPress themes and plugins from scratch

Implement e-commerce functionality (Shopify, WooCommerce)

Integrate payment gateways, shipping APIs, and third-party services

Optimize website speed and Core Web Vitals (target: <2 second load time)

Ensure cross-browser compatibility and mobile responsiveness

Implement secure authentication and authorization systems

Write clean, maintainable, documented code

Manage databases (MySQL, MongoDB) and optimize queries

Handle deployment, version control (Git), and DevOps tasks

Fix bugs and troubleshoot technical issues

Digital Marketing:

Develop and execute comprehensive SEO strategies (on-page, off-page, technical)

Conduct keyword research and implement SEO best practices

Manage Google Ads and Facebook Ads campaigns

Create and optimize landing pages for conversions

Implement Google Analytics 4 and conversion tracking

Develop content marketing strategies and editorial calendars

Write SEO-optimized blog posts, web copy, and ad copy

Manage social media presence (content creation, scheduling, engagement)

Implement email marketing campaigns and automation

Perform A/B testing on ads, landing pages, and CTAs

Analyze data and provide actionable insights and reports

Optimize conversion funnels and improve ROI

Integration & Optimization:

Implement schema markup and structured data for SEO

Set up Google Tag Manager and tracking pixels

Optimize images and assets for web performance

Implement lazy loading and code splitting

Configure CDN and caching strategies

Create automated reporting dashboards

Integrate CRM systems with marketing platforms

Implement marketing automation workflows

Required Skills

Frontend Development:

HTML5 & CSS3 (expert level) - Semantic markup, Flexbox, Grid, animations

JavaScript ES6+ (advanced) - Vanilla JS, async/await, modern practices

React.js or Vue.js (3+ years) - Component architecture, hooks, state management

Responsive Design - Mobile-first approach, media queries, cross-device testing

Bootstrap or Tailwind CSS - Rapid UI development

jQuery - DOM manipulation, AJAX (for legacy projects)

CSS Preprocessors - Sass/SCSS for maintainable stylesheets

Backend Development:

Node.js & Express (2+ years) - RESTful API development, middleware

PHP (intermediate) - Object-oriented programming, Laravel framework knowledge

Database Management - MySQL, MongoDB, query optimization

API Integration - REST APIs, JSON, authentication (OAuth, JWT)

WordPress Development - Custom themes, plugins, hooks, and filters

Server Management - Basic Linux, cPanel, deployment processes

Digital Marketing:

SEO Expertise (3+ years) - Keyword research, on-page optimization, link building

Google Ads - Campaign setup, optimization, conversion tracking

Facebook/Instagram Ads - Audience targeting, creative testing, pixel implementation

Google Analytics 4 - Setup, event tracking, reporting, data analysis

Content Marketing - Strategy, content creation, distribution

Email Marketing - Campaigns, automation, segmentation (Mailchimp, Klaviyo)

Social Media Marketing - Content creation, scheduling, engagement

Copywriting - Persuasive web copy, ad copy, SEO content

Conversion Rate Optimization - A/B testing, funnel analysis, UX improvements

Tools & Software:

Development: VS Code, Git/GitHub, npm/yarn, Chrome DevTools

CMS: WordPress, Shopify, WooCommerce

SEO Tools: Google Search Console, Ahrefs or SEMrush, Screaming Frog

Analytics: Google Analytics 4, Google Tag Manager, Hotjar

Design: Figma, Adobe Photoshop (basic), Canva

Marketing: Hootsuite/Buffer, Mailchimp/Klaviyo, Meta Business Suite

Project Management: Asana, Trello, or similar

Soft Skills:

Self-motivated and able to work independently

Problem-solving mindset with attention to detail

Clear communication for technical and non-technical audiences

Time management to handle multiple projects and deadlines

Analytical thinking to interpret data and make decisions

Continuous learning to stay updated with trends and technologies

Technical Requirements & Expertise

Frontend Technologies

React.js Development:

Functional components and React Hooks (useState, useEffect, useContext)

State management (Redux, Context API, or Zustand)

React Router for navigation

API integration with Axios or Fetch

Form handling and validation

Component lifecycle and optimization

Code splitting and lazy loading

Testing with Jest and React Testing Library

Responsive Design:

Mobile-first CSS approach

CSS Grid and Flexbox layouts

Media queries for breakpoints (320px, 768px, 1024px, 1440px+)

Touch-friendly interfaces

Cross-browser compatibility (Chrome, Firefox, Safari, Edge)

Progressive Web App (PWA) implementation (bonus)

Backend Technologies

Node.js & Express:

RESTful API architecture

Middleware implementation

Authentication (JWT, Passport.js)

Database integration (Mongoose, Sequelize)

Error handling and logging

File upload handling (Multer)

Security best practices (helmet, CORS, rate limiting)

Environment variables and configuration

PHP & WordPress:

Custom WordPress theme development

Plugin development and customization

WordPress hooks (actions and filters)

Custom post types and taxonomies

WooCommerce customization

WordPress REST API

PHP security best practices

Database Management:

MySQL query optimization

MongoDB schema design

Database indexing

Data relationships and joins

Backup strategies

Migration scripts

Digital Marketing Expertise

SEO Strategy:

Technical SEO:

Site speed optimization

Mobile optimization

Schema markup (JSON-LD)

XML sitemaps

Robots.txt configuration

Canonical tags and redirects

Core Web Vitals optimization

On-Page SEO:

Keyword research (Google Keyword Planner, Ahrefs)

Title tags and meta descriptions

Header tag optimization (H1, H2, H3)

Internal linking strategy

Image optimization and alt tags

Content optimization

URL structure

Off-Page SEO:

Link building strategies

Guest posting and outreach

Local SEO (Google Business Profile)

Citation building

Brand mentions

Paid Advertising:

Google Ads:

Search campaigns

Display campaigns

Shopping campaigns (for e-commerce)

YouTube video ads

Keyword research and bidding strategies

Ad copywriting and testing

Conversion tracking

Remarketing campaigns

Facebook/Instagram Ads:

Campaign objective selection

Audience targeting and lookalike audiences

Ad creative design and testing

Facebook Pixel implementation

Catalog setup for dynamic ads

Conversion API integration

Ad budget optimization

Analytics & Tracking:

Google Analytics 4 setup and configuration

Event tracking and custom dimensions

E-commerce tracking

Goal and conversion setup

Google Tag Manager implementation

UTM parameter tracking

Custom dashboard creation

Data analysis and reporting

Content Marketing:

Blog content strategy and calendar

SEO-optimized article writing (1500-3000 words)

Social media content creation

Email newsletter campaigns

Video script writing (for YouTube, social media)

Infographic concepts and data visualization

Content distribution strategies

Service Packages & Deliverables

Package 1: Website Development + Basic Marketing

Timeline: 6-8 weeks | Budget: $5,000 - $10,000

Development Deliverables:

Custom responsive website (5-10 pages)

Mobile-optimized design

Contact form integration

Basic SEO setup

Google Analytics implementation

SSL certificate and security

Content Management System (WordPress or custom)

2 rounds of revisions

30 days post-launch support

Marketing Deliverables:

Keyword research (20-30 keywords)

On-page SEO optimization

Google My Business setup (if local)

Social media profile setup (3 platforms)

Basic content strategy

Google Analytics dashboard setup

Package 2: E-commerce Store + Growth Marketing

Timeline: 8-12 weeks | Budget: $10,000 - $20,000

Development Deliverables:

Full e-commerce website (Shopify or WooCommerce)

Product catalog setup (up to 100 products)

Payment gateway integration (Stripe, PayPal)

Shipping method configuration

Custom checkout optimization

Shopping cart abandonment recovery

Mobile-responsive design

Product recommendation system

Email automation setup

Admin training

Marketing Deliverables:

Comprehensive SEO strategy

Product page SEO optimization

Google Shopping campaign setup

Facebook/Instagram catalog ads

Email marketing automation (5-8 flows)

Social media content calendar (1 month)

Landing page optimization

Conversion tracking setup

Monthly analytics reporting (first 3 months)

Package 3: Monthly Retainer - Full Service

Timeline: Ongoing | Budget: $3,500 - $8,000/month

Development Services (10-20 hours/month):

Website maintenance and updates

New page development

Feature additions

Bug fixes and troubleshooting

Performance optimization

Security updates

Plugin/theme updates

Speed optimization

Marketing Services (20-30 hours/month):

SEO optimization (ongoing)

Google Ads management (up to $3,000 ad spend)

Facebook Ads management (up to $2,000 ad spend)

4-6 blog posts (SEO-optimized, 1500+ words each)

Social media management (3 platforms, 15-20 posts/week)

Email marketing (2-4 campaigns/month)

Landing page creation and optimization

A/B testing (2-4 tests/month)

Monthly strategy call

Detailed performance reporting

Individual Services (À la carte)

Development:

Landing page development: $800 - $2,000

Custom WordPress theme: $2,500 - $6,000

WordPress plugin development: $1,500 - $5,000

API integration: $500 - $2,000

E-commerce setup: $3,000 - $8,000

Website migration: $800 - $2,500

Speed optimization: $600 - $1,500

Marketing:

SEO audit and strategy: $1,200 - $2,500

Monthly SEO services: $800 - $2,500/month

Google Ads setup and management: $500 setup + 15-20% of ad spend

Facebook Ads management: $500 setup + 15-20% of ad spend

Content writing: $100 - $250 per article

Social media management: $600 - $2,000/month

Email marketing setup: $800 - $2,000

Analytics setup and reporting: $600 - $1,500

Budget & Pricing

Hourly Rate: $55 - $115/hour

Frontend development: $55-85/hour

Backend development: $65-95/hour

WordPress development: $60-90/hour

SEO services: $70-110/hour

Paid ads management: $75-115/hour

Content creation: $50-80/hour

Strategy/consulting: $90-115/hour

Project-Based Pricing:

Small business website: $3,000 - $7,000

Medium website with CMS: $7,000 - $15,000

E-commerce store: $10,000 - $25,000

Custom web application: $15,000 - $50,000+

Website + 3-month marketing: $8,000 - $20,000

Monthly Retainer:

Basic (maintenance + light marketing): $2,000 - $3,500/month

Standard (development + marketing): $3,500 - $5,500/month

Premium (full service): $5,500 - $8,000/month

Enterprise (dedicated support): $8,000 - $15,000+/month

Timeline & Milestones

Typical Project Timeline (8-10 weeks):

Week 1-2: Discovery & Planning

Initial consultation and requirements gathering

Competitor analysis and market research

Keyword research and SEO strategy

Wireframes and site architecture

Design mockups (3 concepts)

Content strategy and sitemap

Technical specification document

Project timeline and milestones

Week 3-4: Design & Development

Design approval and refinements

Frontend development (HTML, CSS, JavaScript)

Responsive design implementation

Component development

Initial content integration

Basic functionality testing

Week 5-6: Backend & Integration

Backend development and API creation

Database setup and configuration

CMS integration (if applicable)

Third-party integrations (payment, shipping, etc.)

Form and email functionality

User authentication (if needed)

Week 7-8: Marketing Setup & Content

SEO optimization implementation

Schema markup and meta tags

Google Analytics and Tag Manager setup

Content upload and optimization

Blog setup and initial posts

Social media integration

Email marketing platform integration

Week 9: Testing & Launch Preparation

Cross-browser testing

Mobile device testing

Performance optimization

Security audit

SSL certificate installation

Final content review

Client training session

Pre-launch checklist completion

Week 10: Launch & Initial Marketing

Website launch

DNS configuration

Google Search Console submission

Google Ads campaign launch (if applicable)

Social media announcement

Email announcement to list

Monitor for issues

Initial analytics review

Post-Launch (Week 11-12):

Monitor website performance

Fix any issues that arise

Initial SEO adjustments

Campaign optimization

First performance report

Strategy refinement

Required Deliverables

Development Deliverables:

✅ Fully functional, responsive website

✅ Source code (organized, commented, documented)

✅ All design files (Figma/PSD/Sketch)

✅ Database schema and documentation

✅ Admin panel access and documentation

✅ SSL certificate installed

✅ All necessary plugins/dependencies documented

✅ Deployment and hosting setup

✅ Backup system implemented

✅ User manual/documentation (PDF)

✅ Training video or session

✅ 30-60 day bug fix support

Marketing Deliverables:

✅ SEO strategy document

✅ Keyword research report (50-100 keywords)

✅ Competitor analysis report

✅ Google Analytics setup with goals

✅ Google Search Console setup

✅ Schema markup implementation

✅ Content calendar (1-3 months)

✅ Social media templates and guidelines

✅ Ad campaign structure and strategy

✅ Email automation workflows

✅ Brand guidelines (colors, fonts, voice)

✅ Monthly performance reports (with insights)

✅ Landing page designs

✅ A/B test results and recommendations

Documentation:

✅ Technical documentation (code structure, APIs)

✅ User guide for content management

✅ SEO guidelines and best practices

✅ Social media playbook

✅ Brand style guide

✅ Marketing strategy document

✅ Analytics dashboard guide

✅ Troubleshooting guide

Success Metrics & KPIs

Development Metrics:

✅ Page Load Speed: <2 seconds (desktop), <3 seconds (mobile)

✅ Core Web Vitals: All "Good" ratings (LCP, FID, CLS)

✅ Mobile Score: 90+ on Google PageSpeed Insights

✅ Browser Compatibility: Works on Chrome, Firefox, Safari, Edge

✅ Uptime: 99.9% availability

✅ Security: No vulnerabilities, SSL A+ rating

✅ Code Quality: Clean, maintainable, documented code

Marketing Metrics (3-6 month targets):

✅ Organic Traffic: 50-150% increase

✅ Keyword Rankings: 20-50 keywords in top 10

✅ Conversion Rate: 2-5% (industry dependent)

✅ Google Ads ROAS: 3:1 to 5:1 return on ad spend

✅ Facebook Ads ROAS: 2.5:1 to 4:1 return

✅ Email Open Rate: 20-35%

✅ Email Click Rate: 2-5%

✅ Social Media Growth: 20-50% follower increase

✅ Engagement Rate: 3-6% across platforms

✅ Bounce Rate: <50%

✅ Pages per Session: >2.5

✅ Session Duration: >2 minutes

Tools & Technologies Used

Development Stack:

Frontend: React.js, Vue.js, HTML5, CSS3, JavaScript ES6+, Bootstrap, Tailwind CSS

Backend: Node.js, Express.js, PHP, Laravel

Database: MySQL, MongoDB, PostgreSQL

CMS: WordPress, Shopify, WooCommerce

Version Control: Git, GitHub, GitLab

Package Managers: npm, yarn, Composer

Build Tools: Webpack, Vite, Gulp

Testing: Jest, Mocha, Chai, Cypress

Marketing Tools:

SEO: Ahrefs, SEMrush, Moz, Google Search Console, Screaming Frog

Analytics: Google Analytics 4, Google Tag Manager, Hotjar, Microsoft Clarity

Ads: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager

Email: Mailchimp, Klaviyo, ConvertKit, ActiveCampaign

Social Media: Hootsuite, Buffer, Later, Meta Business Suite

Design: Figma, Canva, Adobe Photoshop, Adobe Illustrator

CRO: Optimizely, VWO, Google Optimize, Unbounce

Automation: Zapier, Make (Integromat), HubSpot

Project Management:

Asana, Trello, Monday.com, ClickUp

Slack, Microsoft Teams (communication)

Google Workspace, Microsoft Office

Loom (video updates)

Industry Experience

Successfully Delivered Projects For:

E-commerce: Fashion, electronics, home goods, beauty products

SaaS: Subscription software, productivity tools, B2B platforms

Service Businesses: Agencies, consultants, professionals, local services

Healthcare: Clinics, telemedicine, wellness centers

Real Estate: Agents, property management, real estate investment

Education: Online courses, tutoring, educational platforms

Food & Beverage: Restaurants, catering, food delivery

Finance: Financial advisors, fintech, accounting firms

Nonprofits: Charitable organizations, foundations, advocacy groups

Why Choose This Combined Expertise?

Seamless Integration:

No communication gap between development and marketing teams

Faster implementation of marketing requirements

Technical SEO properly implemented from the start

Conversion tracking built into the development process

Unified strategy for technology and growth

Cost Efficiency:

One professional instead of hiring multiple specialists

Reduced project management overhead

Faster decision-making and execution

Better ROI through integrated approach

Lower total cost compared to agency pricing

Better Results:

Websites built with marketing goals in mind

SEO considerations in every development decision

Performance optimization = better rankings

Data-driven decisions across both disciplines

Continuous improvement based on analytics

Technical + Marketing Synergy:

Implement structured data for rich snippets

Optimize site architecture for SEO and UX

Build fast-loading sites that rank better

Create landing pages that convert

Automate marketing tasks with custom code

Build custom analytics and tracking solutions

Client Success Story

E-commerce Fashion Brand

Challenge:

Client had an outdated Shopify store with poor performance (7-second load time), no SEO strategy, and manual marketing processes. Monthly revenue: $15,000.

Solution Provided:

Rebuilt Shopify store with custom theme (Liquid)

Optimized site speed to 1.9 seconds

Implemented comprehensive SEO strategy

Set up Google Shopping and Facebook catalog ads

Created email automation (8 workflows)

Managed social media (Instagram, Facebook, Pinterest)

Created content marketing strategy (blog + social)

Results (6 months):

⭐ Page load time: 7s → 1.9s (73% improvement)

⭐ Organic traffic: 2,000 → 12,500/month (+525%)

⭐ Conversion rate: 1.2% → 3.8% (+217%)

⭐ Google Ads ROAS: 4.2:1

⭐ Facebook Ads ROAS: 3.8:1

⭐ Email revenue: 28% of total sales

⭐ Monthly revenue: $15,000 → $78,000 (+420%)

⭐ Customer acquisition cost: Reduced by 35%

⭐ 47 featured snippets acquired

⭐ Instagram followers: 3,200 → 24,000

What Makes Me Different

✅ Full-Stack Expertise: Both development AND marketing in one professional

✅ Results-Driven: Focus on ROI, conversions, and measurable growth

✅ Data-Driven Decisions: Every recommendation backed by analytics

✅ Modern Tech Stack: Using latest tools and best practices

✅ Clear Communication: Regular updates, transparent reporting

✅ Proactive Approach: Identify opportunities before you ask

✅ Long-Term Partnership: Not just a project, but ongoing success

✅ Continuous Learning: Stay updated with latest trends and algorithms

✅ Quality Code: Clean, documented, maintainable

✅ Strategic Thinking: Understand business goals, not just tasks

Ideal Client Profile

Perfect For:

Small to medium businesses ($100K-$5M annual revenue)

Startups launching new digital products

E-commerce stores ready to scale

Service businesses going digital

Established businesses needing digital transformation

Companies wanting one expert vs. multiple contractors

Businesses with $5K+ monthly marketing budget

Long-term projects and retainer relationships

Not Ideal For:

Projects requiring <20 hours total

Businesses expecting overnight results

Companies unwilling to invest in marketing

Projects with unrealistic timelines or budgets

Businesses in illegal or unethical industries

Clients wanting just design (no development)

One-time tasks with no growth potential

How to Apply

To Be Considered, Please Include:

Your Response:

Brief introduction (your background and experience)

Why you're a great fit for this role

Your location and availability

Expected start date

Portfolio/Work Samples:

3-5 websites you've built (include live URLs)

Examples of marketing results you've achieved

Case studies with before/after metrics (if available)

GitHub profile (for code review)

Technical Questions:

What's your preferred tech stack and why?

Describe your typical development workflow

How do you approach SEO for a new website?

What's your process for optimizing ad campaigns?

Practical Question:

If given a $5,000/month budget for a local service business, how would you allocate between development, SEO, and paid ads in the first 3 months?

Availability & Rates:

Your hourly rate or project rate

Hours per week available

Time zone

Preferred communication methods

References:

2-3 client references (optional but preferred)

Links to reviews or testimonials

Selection Process:

Initial application review (2-3 days)

Portfolio review and shortlist

Video interview (30-45 minutes)

Skills assessment or small paid test project

Final decision and onboarding

Expected Response Time:

We review applications daily and will respond to qualified candidates within 3 business days.

Project Timeline Expectations

Small Projects: 2-4 weeks

Medium Projects: 6-10 weeks

Large Projects: 12-16 weeks

Ongoing Retainers: Month-to-month with 3-month minimum commitment

Payment Terms

Hourly Projects: Weekly invoicing via Upwork/Freelancer platform

Fixed-Price Projects: 30% upfront, 40% at midpoint, 30% on completion

Monthly Retainers: 50% upfront for first month, then monthly in advance

Accepted Payment Methods: Upwork/Freelancer platform payments, PayPal, bank transfer, Wise

Questions?

Before applying, feel free to ask questions about:

Project scope and requirements

Timeline expectations

Technical specifications

Budget and pricing

Working arrangement

Response time: Within 24 hours on business days

Ready to Transform Your Digital Presence?

If you're a talented developer-marketer who can code in the morning and optimize ad campaigns in the afternoon, who understands that great websites need great promotion, and who's passionate about delivering measurable results—we want to hear from you!

Apply now with your portfolio and let's build something amazing together. 🚀