Technical SEO Specialist & Web Performance Engineer for Maximum Visibility

We're seeking an expert Technical SEO Specialist who combines deep technical knowledge of website architecture, server optimization, and coding with advanced SEO strategies to maximize search engine visibility, improve site performance, and drive organic traffic growth through technical excellence.

Key Responsibilities:

Technical SEO Audits:

Conduct comprehensive technical SEO audits

Identify and fix crawl errors and indexing issues

Analyze site architecture and URL structure

Review robots.txt and XML sitemaps

Check canonical tags and redirects

Identify duplicate content issues

Audit internal linking structure

Review HTTPS implementation and security

Analyze mobile-friendliness and responsiveness

Check Core Web Vitals and page experience signals

Identify JavaScript rendering issues

Evaluate structured data implementation

Site Speed & Performance Optimization:

Optimize page load speed (target: <2 seconds)

Improve Core Web Vitals (LCP, FID, CLS)

Implement lazy loading for images and videos

Optimize image formats and compression (WebP, AVIF)

Minify CSS, JavaScript, and HTML

Enable browser caching

Implement CDN (Content Delivery Network)

Optimize server response time (TTFB)

Reduce render-blocking resources

Implement critical CSS

Optimize font loading

Remove unused code and scripts

Schema Markup & Structured Data:

Implement JSON-LD schema markup

Create Organization schema

Add Product schema (e-commerce)

Implement Article/BlogPosting schema

Add FAQ schema

Create How-To schema

Implement Review/Rating schema

Add Breadcrumb schema

Create Local Business schema

Implement Event schema

Test and validate structured data

Monitor rich snippets in search results

Mobile Optimization:

Ensure mobile-first indexing compliance

Optimize for mobile page speed

Implement responsive design fixes

Improve mobile usability

Optimize touch targets and buttons

Fix mobile viewport issues

Optimize mobile forms

Test across multiple devices

Implement AMP (if beneficial)

Optimize for mobile Core Web Vitals

Crawlability & Indexation:

Optimize robots.txt file

Create and optimize XML sitemaps

Implement proper canonical tags

Fix redirect chains and loops

Manage URL parameters

Implement hreflang for international sites

Control crawl budget optimization

Fix orphaned pages

Implement proper pagination

Manage faceted navigation (e-commerce)

Submit sitemaps to search engines

Monitor Google Search Console

Site Architecture & URL Optimization:

Design SEO-friendly site structure

Optimize URL structure and hierarchy

Implement breadcrumb navigation

Create logical category structure

Optimize internal linking strategy

Fix broken links (404 errors)

Implement proper 301 redirects

Create hub and spoke content architecture

Optimize site depth (3-click rule)

Design scalable architecture for growth

JavaScript SEO:

Ensure proper JavaScript rendering

Implement dynamic rendering (if needed)

Optimize single-page applications (SPAs)

Test JavaScript SEO with Search Console

Implement prerendering solutions

Fix lazy-loading SEO issues

Ensure crawlable links and content

Optimize React/Vue/Angular sites for SEO

Implement server-side rendering (SSR)

Use Next.js or Nuxt.js for SEO-friendly frameworks

International & Multi-Language SEO:

Implement hreflang tags correctly

Set up international targeting in Search Console

Optimize URL structure (subdomain vs subdirectory vs ccTLD)

Manage duplicate content across languages

Implement geotargeting strategies

Optimize for local search engines (Baidu, Yandex)

Create language-specific sitemaps

Optimize content for regional audiences

Security & HTTPS:

Migrate HTTP to HTTPS

Fix mixed content issues

Implement SSL certificates

Set up HTTPS redirects

Update internal links to HTTPS

Configure HSTS (HTTP Strict Transport Security)

Monitor security issues in Search Console

Implement security headers

Regular security audits

Log File Analysis:

Analyze server log files

Identify crawl patterns

Find crawl budget waste

Identify bot traffic

Monitor search engine crawler behavior

Find indexation issues

Optimize crawl efficiency

Identify technical errors

Required Skills:

Technical SEO Expertise:

4+ years of technical SEO experience

Deep understanding of search engine algorithms

Google Search Console mastery

Bing Webmaster Tools knowledge

Technical SEO audit experience

Schema markup implementation

Core Web Vitals optimization

Mobile-first indexing understanding

International SEO expertise

JavaScript SEO knowledge

Web Development Skills:

HTML5, CSS3 (advanced)

JavaScript (proficient)

PHP or Python (intermediate)

Server-side languages (Node.js, etc.)

Database knowledge (MySQL, MongoDB)

Git version control

Command line/terminal usage

Regular expressions (regex)

API integration

CMS platforms (WordPress, Shopify, etc.)

Performance Optimization:

Page speed optimization techniques

Image optimization and compression

Code minification and bundling

Caching strategies

CDN implementation and configuration

Server optimization

Database optimization

Critical rendering path optimization

Resource prioritization

Tools & Platforms:

Google Analytics 4

Google Search Console

Google Tag Manager

Screaming Frog SEO Spider

Ahrefs or SEMrush

PageSpeed Insights

GTmetrix, WebPageTest

Chrome DevTools

Lighthouse

Apache/Nginx server configuration

Analytical Skills:

Data analysis and interpretation

Excel/Google Sheets (advanced)

Python for data analysis (bonus)

Regular expressions

SQL queries (basic)

Statistical analysis

Trend identification

Problem diagnosis

Root cause analysis

Tools & Software:

SEO Tools:

Crawling & Auditing:

Screaming Frog SEO Spider

Sitebulb

DeepCrawl (Lumar)

Botify

OnCrawl

Keyword & Backlink Tools:

Ahrefs

SEMrush

Moz Pro

Majestic

Ubersuggest

Technical SEO Tools:

Google Search Console

Bing Webmaster Tools

Schema Markup Validator

Structured Data Testing Tool

Mobile-Friendly Test

Rich Results Test

Performance Tools:

Google PageSpeed Insights

GTmetrix

WebPageTest

Pingdom

Lighthouse (Chrome DevTools)

Core Web Vitals Report

Chrome UX Report (CrUX)

Development Tools:

Chrome DevTools

Visual Studio Code

Git/GitHub

Postman (API testing)

Regex testers

JSON validators

XAMPP/MAMP (local development)

Server & Hosting:

cPanel/WHM

Apache/Nginx configuration

.htaccess editing

Server log analysis tools

CDN platforms (Cloudflare, AWS CloudFront)

Analytics & Tracking:

Google Analytics 4

Google Tag Manager

Hotjar

Microsoft Clarity

Adobe Analytics

Data Studio (Looker Studio)

Comprehensive Technical SEO Services:

Phase 1: Technical Audit (Week 1-2)

Complete site crawl (all pages)

Identify technical SEO issues

Core Web Vitals assessment

Mobile usability audit

Security and HTTPS review

Structured data audit

Indexation analysis

Site architecture review

Log file analysis

Competitor technical analysis

Prioritized action plan

Phase 2: Critical Fixes (Week 3-4)

Fix crawl errors and 404s

Implement proper redirects

Fix canonical issues

Optimize robots.txt

Create/optimize XML sitemaps

Fix mobile usability issues

Implement HTTPS fixes

Fix duplicate content issues

Optimize site structure

Submit sitemap to search engines

Phase 3: Performance Optimization (Week 5-6)

Optimize Core Web Vitals

Implement image optimization

Enable caching and compression

Minify CSS/JS/HTML

Implement lazy loading

Optimize server response time

Set up CDN

Remove render-blocking resources

Optimize fonts and third-party scripts

Test and validate improvements

Phase 4: Advanced Implementation (Week 7-8)

Implement comprehensive schema markup

Optimize internal linking

Implement hreflang (if needed)

JavaScript SEO optimization

Advanced site architecture improvements

Log file analysis and crawl optimization

Security enhancements

International SEO setup (if applicable)

Phase 5: Monitoring & Maintenance (Ongoing)

Weekly performance monitoring

Monthly technical audits

Algorithm update monitoring

Search Console issue monitoring

Core Web Vitals tracking

Rank tracking and reporting

Indexation monitoring

New page optimization

Ongoing improvements

Technical SEO Issues & Solutions:

Common Issues:

Crawlability Issues:

Problem: Blocked by robots.txt

Solution: Update robots.txt, allow important pages, disallow only necessary pages

Problem: Orphaned pages (no internal links)

Solution: Create internal link strategy, add to navigation or related content

Problem: Redirect chains/loops

Solution: Simplify redirects, implement direct 301s

Problem: Slow server response

Solution: Optimize server, upgrade hosting, implement caching

Indexation Issues:

Problem: Duplicate content

Solution: Implement canonical tags, consolidate content, use 301 redirects

Problem: Thin content pages

Solution: Consolidate, expand content, noindex low-value pages

Problem: Incorrect canonical tags

Solution: Audit and fix canonical implementation

Problem: Pages not indexing

Solution: Check robots.txt, remove noindex tags, improve content quality

Performance Issues:

Problem: Poor Core Web Vitals (LCP, FID, CLS)

Solution: Image optimization, reduce JS, fix layout shifts, optimize fonts

Problem: Slow page load

Solution: Implement CDN, enable caching, minify code, optimize images

Problem: Large JavaScript bundles

Solution: Code splitting, lazy loading, remove unused code

Problem: Render-blocking resources

Solution: Defer/async loading, critical CSS inline, optimize loading order

Mobile Issues:

Problem: Content not mobile-friendly

Solution: Responsive design implementation, viewport meta tag

Problem: Touch targets too small

Solution: Increase button sizes, improve spacing

Problem: Mobile page speed slow

Solution: Prioritize mobile optimization, reduce mobile-specific resources

Structured Data Issues:

Problem: Schema markup errors

Solution: Validate and fix JSON-LD, use proper schema types

Problem: Missing rich snippets

Solution: Implement appropriate schema, follow guidelines

Advanced Technical SEO Strategies:

Log File Analysis Insights:

Identify most crawled pages

Find pages Googlebot can't access

Discover crawl budget waste

Identify bot traffic patterns

Find server errors

Monitor crawl frequency changes

Identify pages Google ignores

JavaScript Rendering Optimization:

Implement hybrid rendering (SSR + CSR)

Use Next.js for React SEO

Implement Nuxt.js for Vue SEO

Dynamic rendering for crawlers

Prerendering critical pages

Ensure content available in HTML

Test with "Fetch as Google"

Enterprise SEO Solutions:

Manage large-scale sites (10,000+ pages)

Faceted navigation optimization

Pagination best practices

Template-level optimization

Automated technical monitoring

Custom SEO tools and scripts

API integrations for automation

Multi-domain management

Programmatic SEO:

Create scalable page templates

Automate content generation (data-driven)

Build location-based pages at scale

Product page optimization at scale

Automated internal linking

Dynamic schema generation

Automated monitoring and alerts

Performance Optimization Techniques:

Image Optimization:

Convert to WebP/AVIF format

Implement responsive images (srcset)

Compress images (TinyPNG, ImageOptim)

Lazy load below-the-fold images

Use proper image dimensions

Implement blur-up technique

Optimize alt text for SEO

Code Optimization:

Remove unused CSS/JS

Minify and compress files

Bundle and split code strategically

Use tree shaking

Implement code splitting

Defer non-critical JavaScript

Inline critical CSS

Caching Strategies:

Browser caching headers

Server-side caching

Object caching (Redis, Memcached)

Page caching (full page)

CDN caching

Database query caching

API response caching

Server Optimization:

Upgrade server resources

Use HTTP/2 or HTTP/3

Enable Gzip/Brotli compression

Optimize database queries

Reduce TTFB (Time to First Byte)

Implement connection pooling

Use efficient server-side languages

Deliverables:

Technical Audit Report:

Executive summary (2-3 pages)

Complete issue list with severity ratings

Visual site architecture diagram

Crawl data and statistics

Core Web Vitals report

Mobile usability findings

Schema markup analysis

Security assessment

Competitor comparison

Prioritized recommendations (30-60 action items)

Implementation Documentation:

Step-by-step fix instructions

Code snippets and examples

Before/after screenshots

Testing and validation procedures

.htaccess or server config changes

Schema markup code

Redirect mapping (if needed)

Technical specifications

Performance Reports:

PageSpeed Insights scores (before/after)

Core Web Vitals improvements

Load time improvements

Mobile vs desktop performance

Resource size reduction

Request count reduction

Lighthouse scores

Monthly Reports:

Technical health scorecard

New issues identified

Issues resolved

Organic traffic trends

Ranking improvements

Core Web Vitals monitoring

Indexation status

Crawl error tracking

Recommendations for next month

Technical SEO KPIs:

Performance Metrics:

Core Web Vitals scores (LCP, FID, CLS)

Page load speed (desktop and mobile)

Time to First Byte (TTFB)

First Contentful Paint (FCP)

Speed Index

Total Blocking Time (TBT)

Cumulative Layout Shift (CLS)

SEO Health Metrics:

Crawl error count

Indexation rate (indexed pages / total pages)

Duplicate content percentage

Schema markup coverage

HTTPS pages percentage

Mobile-friendly pages

XML sitemap health

Robots.txt issues

Organic Performance:

Organic traffic growth

Keyword ranking improvements

Featured snippet acquisitions

Rich snippet appearances

Click-through rate (CTR) from search

Impressions growth

Average position improvements

Technical Compliance:

Core Web Vitals "Good" rating percentage

Mobile usability score

Security issues (zero target)

Structured data errors (zero target)

Manual action status (clean)

Budget Options:

One-Time Technical Audit:

Small Site (<100 pages): $2,500 - $4,500

Medium Site (100-1,000 pages): $5,000 - $10,000

Large Site (1,000-10,000 pages): $12,000 - $25,000

Enterprise Site (10,000+ pages): $30,000 - $75,000+

Implementation Services:

Critical Fixes Package: $3,500 - $8,000

Performance Optimization: $4,000 - $12,000

Schema Implementation: $2,000 - $6,000

Site Migration (HTTP to HTTPS): $3,000 - $10,000

JavaScript SEO Optimization: $5,000 - $15,000

Monthly Retainer:

Maintenance ($2,500-$4,000/month):

Monthly technical monitoring

Issue identification and reporting

Minor fixes and optimizations

Performance monitoring

Search Console monitoring

Growth ($5,000-$8,000/month):

Everything in Maintenance

Continuous optimization

Schema expansion

Advanced troubleshooting

Quarterly deep audits

Priority support

Enterprise ($10,000-$20,000+/month):

Everything in Growth

Dedicated technical SEO manager

Custom tool development

24/7 monitoring

Multiple site management

API integrations

White-label reporting

Hourly Rate: $60 - $140/hour

Technical auditing: $80-$120/hour

Implementation: $70-$110/hour

Performance optimization: $75-$140/hour

Consulting/strategy: $100-$140/hour

Timeline:

Initial Audit & Strategy: 2-4 weeks

Week 1: Comprehensive crawl and analysis

Week 2: Performance testing and documentation

Week 3: Issue prioritization and planning

Week 4: Strategy presentation and roadmap

Implementation Phase: 4-12 weeks (depending on issues)

Critical fixes: Weeks 1-2

Performance optimization: Weeks 3-6

Advanced implementations: Weeks 7-10

Testing and validation: Weeks 11-12

Ongoing Optimization: Monthly

Continuous monitoring and improvements

Monthly audits and reporting

Proactive issue resolution

Algorithm update responses

Success Story Example:

E-commerce Client (5,000 product pages):

Initial State:

Core Web Vitals: All "Poor"

Page speed: 7.2 seconds

Crawl errors: 1,247

Indexed pages: 3,200/5,000 (64%)

Mobile usability issues: 523

Schema markup: None

After 3 Months:

Core Web Vitals: All "Good"

Page speed: 1.8 seconds (75% improvement)

Crawl errors: 12 (99% reduction)

Indexed pages: 4,850/5,000 (97%)

Mobile usability issues: 0

Schema markup: Comprehensive implementation

SEO Results:

Organic traffic: +185%

Featured snippets: 0 → 47

Product rich snippets: 3,200+

Top 10 rankings: +340%

Conversion rate: +42% (faster site)

Revenue from organic: +210%

Ideal Client Profile:

Medium to large websites (500+ pages)

E-commerce stores with technical challenges

SaaS companies with complex JavaScript sites

Enterprise sites with scaling issues

Sites with declining organic traffic

Businesses preparing for site migration

Companies with poor Core Web Vitals

International businesses needing hreflang

Sites hit by algorithm updates

Development agencies needing SEO expertise