Content Marketing Specialist Needed for Brand Growth and Engagement

Job Title: Content Marketing Specialist Needed for Brand Growth and Engagement

We are seeking an experienced Content Marketing Specialist to drive brand awareness, engagement, and conversions through strategic content creation and distribution. This role requires a creative storyteller with strong analytical skills who can develop and execute comprehensive content strategies across multiple channels.

Key Responsibilities:

• Develop and implement comprehensive content marketing strategies aligned with business objectives

• Create high-quality, engaging content for blogs, social media, email campaigns, and website

• Conduct keyword research and implement SEO best practices to improve organic search rankings

• Manage content calendar and ensure consistent publishing schedule

• Write compelling copy for various formats including blog posts, social media posts, email newsletters, and landing pages

• Collaborate with design team to create visually appealing content

• Monitor and analyze content performance metrics using Google Analytics and other tools

• Stay current with industry trends and emerging content marketing techniques

• Manage social media accounts and engage with audience to build community

• Optimize content for different platforms and audience segments

Required Skills & Qualifications:

• 3+ years of proven experience in content marketing, digital marketing, or related field

• Exceptional writing, editing, and proofreading skills

• Strong understanding of SEO principles and content optimization

• Experience with content management systems (WordPress, HubSpot, etc.)

• Proficiency in social media platforms (LinkedIn, Twitter, Facebook, Instagram)

• Experience with email marketing platforms (Mailchimp, Constant Contact, etc.)

• Strong analytical skills and ability to interpret data to improve content performance

• Creative thinking and problem-solving abilities

• Excellent time management and organizational skills

• Bachelor's degree in Marketing, Communications, Journalism, or related field

Deliverables:

• Content strategy document outlining goals, target audience, and distribution plan

• 8-12 high-quality blog posts per month (800-1500 words each)

• Daily social media content across platforms

• Weekly email newsletters

• Monthly content performance reports with insights and recommendations

• SEO-optimized landing pages and website content as needed

Budget: $30-$60/hour or $2,500-$8,000 fixed project fee

Timeline: 4-12 weeks

If you're passionate about creating content that drives results and have a proven track record of success, we'd love to hear from you!