$700.00 Fixed
We're a boutique real estate agency specializing in luxury residential properties in coastal California, and we need a creative Social Media Manager to elevate our online presence and generate quality leads. You'll manage our Instagram, Facebook, and LinkedIn accounts by creating visually appealing property posts, engaging stories, market updates, and client testimonials that showcase our listings and establish us as local market experts.
Your role involves creating 15-20 posts per month across all platforms, using our professional property photos and videos to craft compelling content that attracts potential buyers and sellers. You'll also engage with our audience, respond to comments and messages within 24 hours, research local real estate trends for content ideas, and provide monthly analytics reports showing growth and engagement metrics. We're looking for someone who understands luxury real estate marketing and can create content that resonates with high-net-worth individuals.
This is an ongoing monthly retainer position perfect for a social media professional with real estate or luxury brand experience. We value consistency, creativity, and someone who can translate property features into emotional storytelling that drives inquiries. If you have a portfolio showcasing real estate or luxury brand social media management, we'd love to see your work.
Key Responsibilities
Create and schedule 15-20 social media posts per month across platforms
Design eye-catching graphics featuring property listings and market updates
Write compelling captions highlighting property features and lifestyle benefits
Create Instagram Stories and Reels showcasing properties and open houses
Engage with followers through comments, DMs, and community interaction
Respond to inquiries within 24 hours during business days
Research and use relevant real estate hashtags for maximum reach
Monitor competitors and industry trends for content inspiration
Track analytics and provide monthly performance reports
Coordinate with agents for content approval and listing updates
Required Skills
Social Media Management
Instagram Marketing
Facebook Marketing
LinkedIn Marketing
Content Creation
Canva Design
Copywriting
Community Management
Real Estate Marketing
Social Media Strategy
Analytics & Reporting
Hashtag Research
Tools
Meta Business Suite (Facebook & Instagram)
LinkedIn Business Manager
Canva Pro (graphic design)
Later, Buffer, or Hootsuite (scheduling)
Google Drive (content storage)
Google Analytics
Slack or Email (communication)
Zoom (monthly check-ins)
Smartphone (for Stories and Reels)
Deliverables
15-20 professionally designed social media posts per month
Instagram Stories (3-5 per week) featuring listings and updates
2-3 Instagram Reels or video content per month
All captions written with relevant hashtags and CTAs
Daily engagement with comments and direct messages
Weekly content calendar showing planned posts
Monthly analytics report with insights and recommendations
Increased follower count and engagement rates
Lead generation through social channels (tracked and reported)
- Proposal: 0
- Less than a month
