Social Media Manager for Small Business

I’m a small business owner running an online handmade crafts store. I’m looking for a reliable Social Media Manager to help grow my brand presence on Instagram, Facebook, and Pinterest. The role is perfect for someone who enjoys creating engaging content, understands basic analytics, and can manage a consistent posting schedule.

This position is ideal for freelancers who want steady, ongoing work with a friendly entrepreneur. You don’t need years of experience — just creativity, consistency, and a willingness to learn.

3. Responsibilities

Create and schedule 3–4 posts per week across Instagram, Facebook, and Pinterest.

Write short, engaging captions tailored to each platform.

Research trending hashtags and optimize reach.

Design simple graphics using Canva or similar tools.

Monitor comments and messages, respond politely, and flag important inquiries.

Track post performance and provide monthly insights.

Suggest new content ideas (stories, reels, seasonal campaigns).

Collaborate with me to align posts with product launches.

Maintain a content calendar.

Ensure brand consistency in tone and visuals.

4. Required Skills

Basic knowledge of Instagram, Facebook, and Pinterest.

Strong written English (grammar + clarity).

Canva or similar design tool proficiency.

Time management and consistency.

Basic understanding of social media engagement.

Ability to follow brand guidelines.

5. Nice to Have

Experience with simple video editing (Reels/TikTok).

Knowledge of SEO for social media.

Familiarity with e-commerce or handmade products.

Experience running small ad campaigns.

Ability to suggest growth strategies.

6. Typical Weekly/Monthly Tasks

Weekly: 3–4 posts, 1–2 stories, engagement monitoring.

Monthly: Analytics report, brainstorming session for next month’s content.

Estimated 10–15 hours per week.

7. What I Provide

Brand guidelines (colors, fonts, tone).

Product photos and descriptions.

Canva Pro access.

Clear posting schedule.

Ongoing feedback and support.

8. What I Offer

Friendly, supportive work environment.

Long-term collaboration if we click.

Opportunity to grow with the brand.

Flexible deadlines (quality > speed).

9. Working Schedule

Flexible hours — you can work anytime as long as posts go live on schedule.

Weekly check-ins via email or WhatsApp.

10. Payment Structure

Basic Tier: $350/month → 10 hrs/week, 3 posts/week.

Standard Tier: $425/month → 12 hrs/week, 4 posts/week + monthly report.

Premium Tier: $500/month → 15 hrs/week, 4 posts/week + monthly report + 2 reels.

Payment frequency: Monthly via PayPal or Wise.

11. Tools You'll Use

Canva Pro

Facebook Business Suite

Instagram Creator Studio

Pinterest Scheduler

12. Training Provided

Initial onboarding call.

Tutorials on brand tone and product details.

Guidance on scheduling tools.

13. Realistic Expectations

No need to be a “social media guru.”

Mistakes are okay — we’ll learn together.

Focus on consistency and creativity.

14. Growth Opportunities

Potential to expand into paid ads management.

Opportunity to handle influencer outreach.

Role can grow into full digital marketing management.

15. Ideal Candidate

Creative and proactive.

Reliable with deadlines.

Friendly communicator.

Loves small businesses and handmade products.

Open to feedback and learning.

16. How to Apply

Please share:

A short introduction about yourself.

Examples of social media posts you’ve created (screenshots or links).

Your preferred tier (Basic/Standard/Premium).

Your availability per week.

Tools you’re comfortable with.

Why you enjoy working with small businesses.

One idea you’d suggest for my handmade crafts store.