Landing Page Designer for Lead Generation Campaigns

We're a digital marketing agency running lead generation campaigns for B2B clients, and we need a talented Landing Page Designer to create high-converting pages that turn paid traffic into qualified leads. You'll design 5 landing pages for different client campaigns, each optimized for conversions with compelling headlines, benefit-focused copy layout, trust indicators, clear CTAs, and mobile-responsive designs that load fast and look professional. These aren't just pretty pages—they need to sell.

Your designs will be built in Unbounce or similar landing page builders, following conversion rate optimization best practices like above-the-fold CTAs, social proof placement, form optimization, and strategic use of white space. You'll create 2-3 design variations for each page so we can A/B test different approaches. We'll provide the copy, brand guidelines, and target audience information—you'll bring the visual strategy that maximizes conversions. Experience with lead generation pages and understanding of persuasive design psychology is essential.

This is a 3-4 week project with potential for ongoing work as we launch new campaigns monthly. We're looking for a designer who understands that landing page design is about psychology and conversion, not just aesthetics. Your portfolio should showcase landing pages with proven conversion rates or clear conversion-focused design decisions. If you can create pages that not only look great but drive measurable results, let's talk.

Key Responsibilities

Design 5 conversion-focused landing pages for lead generation

Create layouts optimized for desktop, tablet, and mobile devices

Design 2-3 A/B test variants for each landing page

Follow conversion rate optimization best practices

Design compelling hero sections with strong headlines and CTAs

Create trust indicator sections (logos, testimonials, statistics)

Design optimized form layouts for lead capture

Use strategic white space and visual hierarchy

Build pages in Unbounce or similar platform

Ensure fast loading speeds and clean code output

Required Skills

Landing Page Design

Conversion Rate Optimization

Web Design

Unbounce or Leadpages

Responsive Design

UI/UX Design

Adobe Photoshop

Visual Hierarchy

A/B Testing Design

Lead Generation Design

Typography

Call-to-Action Design

Tools

Unbounce, Leadpages, or Instapage

Adobe Photoshop or Figma

Canva Pro (for quick graphics)

Google PageSpeed Insights (performance testing)

Mobile device testing tools

Stock photo libraries (Unsplash, Pexels)

Color palette generators

Google Fonts

Email or Slack (communication)

Deliverables

5 fully designed and functional landing pages

2-3 A/B test design variants per page (15 total designs)

Mobile-responsive designs for all pages

Fast-loading pages optimized for performance

Conversion-optimized layouts and CTAs

Hero sections with compelling visual hierarchy

Trust indicator sections designed and placed strategically

Form designs optimized for completion rates

All pages built in Unbounce or similar platform

Design files provided (PSD or Figma)

One round of revisions per landing page