Full-Stack Digital Marketing & Web Developer Needed for Complete Online Presence Management

We're seeking a multi-talented Full-Stack Digital Marketing & Web Developer who combines technical web development skills with creative marketing expertise to build, optimize, and promote our online presence across all digital channels.

Key Responsibilities:

Web Development:

Build and maintain WordPress/Shopify websites

Develop custom themes and plugins

Create responsive, mobile-first designs

Implement e-commerce functionality

Integrate payment gateways and APIs

Optimize website speed and performance

Ensure cross-browser compatibility

Handle website security and backups

Digital Marketing:

Execute comprehensive SEO strategies (on-page, off-page, technical)

Manage PPC campaigns (Google Ads, Facebook Ads)

Develop content marketing strategies

Create and schedule social media content

Write compelling blog posts and web copy

Design marketing graphics and visuals

Track analytics and provide insights

Optimize conversion rates

Design & Content:

Design landing pages and sales funnels

Create social media graphics and videos

Edit product photos and marketing materials

Develop email marketing templates

Design infographics and presentations

Maintain brand consistency across platforms

Analytics & Reporting:

Monitor Google Analytics and Search Console

Track social media metrics and engagement

Analyze campaign performance (ROI, ROAS)

Create monthly performance reports

Provide actionable recommendations

A/B test marketing elements

Required Skills:

Technical Skills:

HTML5, CSS3, JavaScript/jQuery

PHP and MySQL

WordPress (theme/plugin development)

Shopify (Liquid templating)

Responsive design (Bootstrap, Flexbox, Grid)

Git version control

REST API integration

Basic server management

Marketing Skills:

SEO (keyword research, link building, technical SEO)

Google Ads and Facebook Ads management

Social media management (Instagram, Facebook, LinkedIn, TikTok)

Content writing and copywriting

Email marketing (Mailchimp, Klaviyo)

Marketing automation

Conversion rate optimization

Analytics interpretation

Design Skills:

Adobe Photoshop and Illustrator

Figma or Adobe XD

Canva for quick graphics

Video editing (basic - CapCut, Premiere Rush)

UI/UX design principles

Brand identity development

Tools & Platforms:

Development:

WordPress, Shopify, WooCommerce

VS Code, Git/GitHub

cPanel, FTP

Chrome DevTools

Docker (optional)

SEO & Analytics:

Google Analytics 4

Google Search Console

Google Tag Manager

Ahrefs or SEMrush

Yoast SEO, Rank Math

Screaming Frog

Marketing:

Google Ads, Facebook Ads Manager

Hootsuite, Buffer, Later

Mailchimp, ActiveCampaign

HubSpot or similar CRM

Hotjar, Crazy Egg

Canva, Adobe Creative Suite

Project Types:

Website Development Projects:

Custom WordPress business websites

Shopify e-commerce stores

Landing page creation

Website redesigns

Website migrations

Membership/subscription sites

Blog setup and customization

Marketing Campaigns:

Product launch campaigns

Lead generation funnels

Social media campaigns

Email nurture sequences

Seasonal promotions

Brand awareness campaigns

Content marketing programs

Comprehensive Services:

Month 1 - Foundation:

Website audit and optimization

SEO baseline and keyword research

Social media setup and optimization

Content strategy development

Analytics implementation

Competitor analysis

Ongoing Monthly Services:

Website maintenance and updates

SEO optimization and link building

15-20 blog posts/articles

60-80 social media posts (all platforms)

Email marketing campaigns (4-8 emails)

PPC campaign management

Performance monitoring and reporting

10-15 graphic designs

Video editing (2-4 short videos)

Deliverables:

Website:

Fully functional, responsive website

SEO-optimized structure and content

Security and performance optimization

Mobile-friendly design

SSL certificate setup

Analytics integration

Backup system

Marketing Materials:

Content calendar (monthly)

Blog articles (SEO-optimized)

Social media graphics and posts

Email marketing templates and campaigns

Landing pages for conversions

Ad creatives for paid campaigns

Marketing collateral (brochures, flyers digitally)

Reporting:

Website performance report

SEO ranking report

Social media analytics

PPC campaign performance

Email marketing metrics

Conversion tracking data

Traffic source analysis

Recommendations for improvement

Integrated Workflow Example:

Week 1:

Develop new product landing page

Write SEO blog post about product

Create social media graphics announcing product

Set up email campaign for launch

Create Google Ads campaign

Design Instagram Reels promoting product

Week 2:

Optimize landing page based on analytics

Respond to social media engagement

A/B test ad variations

Write follow-up blog content

Update website with customer testimonials

Create email nurture sequence

Week 3:

Build affiliate program page

Develop link building strategy

Create Pinterest graphics

Design email templates

Update product descriptions for SEO

Analyze conversion funnel

Week 4:

Monthly analytics review

Competitor analysis update

Social media strategy adjustment

Website speed optimization

Content calendar planning for next month

Client reporting and recommendations

Industry Applications:

E-commerce:

Shopify store development

Product photography editing

Category page optimization

Shopping ad campaigns

Abandoned cart emails

Social commerce integration

Service Business:

Service page creation

Local SEO optimization

Lead generation forms

Testimonial showcase

Blog content marketing

LinkedIn B2B marketing

SaaS/Tech:

Feature landing pages

Product demo videos

Free trial campaigns

User onboarding emails

Technical blog content

Webinar promotion

Restaurant/Hospitality:

Online ordering integration

Menu design and display

Instagram-focused marketing

Google My Business optimization

Review management

Event promotion

Performance Metrics:

Website KPIs:

Organic traffic growth (20-50% target)

Page load speed (<3 seconds)

Mobile usability score (90+)

Conversion rate improvement

Bounce rate reduction

Core Web Vitals (green)

Marketing KPIs:

SEO keyword rankings (top 10 positions)

Social media follower growth

Engagement rate (3-5%+)

Email open rate (20-30%)

Click-through rate (2-5%)

Return on ad spend (ROAS 3:1+)

Lead generation (monthly targets)

Customer acquisition cost

Budget Options:

Hourly Rate: $50 - $120/hour

Development tasks: $60-90/hour

Marketing tasks: $50-80/hour

Design tasks: $45-75/hour

Strategy/consulting: $80-120/hour

Project-Based: $5,000 - $25,000+

Website + Initial Marketing Setup: $5,000-$10,000

Complete Brand Launch: $10,000-$20,000

Enterprise Solution: $20,000-$50,000+

Monthly Retainer: $2,500 - $8,000/month

Basic Package ($2,500-$3,500/month):

Website maintenance

Basic SEO (5 keywords)

2 blog posts

30 social media posts

Monthly reporting

Standard Package ($4,000-$5,500/month):

Everything in Basic

Advanced SEO (15 keywords)

4 blog posts

60 social media posts

Email campaigns (2 per month)

PPC management (up to $2k ad spend)

5 graphic designs

Premium Package ($6,000-$8,000/month):

Everything in Standard

Priority support

6-8 blog posts

80-100 social media posts

Weekly email campaigns

PPC management (up to $5k ad spend)

Video content (2-4 per month)

Landing page development

Advanced analytics and strategy

Timeline:

Initial Setup: 4-8 weeks

Week 1-2: Discovery, strategy, planning

Week 3-4: Website development

Week 5-6: Content creation and SEO

Week 7-8: Campaign launch and testing

Ongoing: Monthly retainer

Continuous optimization

Regular content creation

Campaign management

Performance monitoring

Monthly strategy calls

Ideal Candidate Profile:

Experience:

4+ years combining web development and digital marketing

Portfolio showing websites built and marketing results achieved

Proven track record of increasing traffic and conversions

Experience across multiple industries

Case studies with measurable results

Personality Traits:

Self-motivated and proactive

Strategic thinker

Data-driven decision maker

Creative problem solver

Excellent communicator

Detail-oriented

Adaptable to changing trends

Results-focused

Bonus Skills:

WordPress plugin development

Advanced Google Analytics (GA4)

Marketing automation (HubSpot, ActiveCampaign)

Graphic design (Adobe Creative Suite)

Video production and editing

Copywriting expertise

E-commerce optimization

Conversion rate optimization (CRO)

A/B testing frameworks

Why This Role is Valuable:

For Clients:

Single point of contact

Integrated strategy (tech + marketing)

Cost-effective (vs hiring multiple specialists)

Faster execution

Consistent brand experience

Holistic problem-solving

Better ROI tracking

For the Professional:

Diverse, engaging work

Higher earning potential

Competitive advantage

Comprehensive skill development

Multiple revenue streams

Long-term client relationships

Portfolio diversity

Red Flags to Avoid:

Guaranteeing #1 rankings

Black-hat SEO techniques

Buying followers/engagement

Plagiarized content

Outdated development practices

No analytics tracking

Poor communication

Missed deadlines consistently

Success Stories Example:

E-commerce Client:

Built custom Shopify store

Optimized for SEO (50 keywords ranked)

Created social media strategy

Launched Facebook Ads campaigns

Results: 300% increase in organic traffic, 5x ROAS on ads, 250% revenue growth in 6 months

Service Business:

Redesigned WordPress website

Implemented local SEO strategy

Created content marketing plan

Managed Google Ads

Results: 200% increase in leads, #1 ranking for 15 local keywords, 400% ROI on ad spend

This integrated job post combines web development, digital marketing, design, and content creation into a comprehensive role. Would you like me to create other mixed skill job posts or variations of this?